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Exhibitor Service Center

Important Note: Advanced registration for CheeseExpo has closed. All new registrations or edits to existing registrations will take place on-site.

Within the Exhibitor Service Center you will:

  • Update Exhibitor Directory Online Profile

Utilize the login information received within your booth confirmation message. This automated email was sent from '' after your booth selection. Contact WCMA to get this information resent.

Please Be Aware of Fraud!

CheeseExpo has been made aware of several fraudulent claims. Please be aware of the following:

  • Attendee List Fraud:  CheeseExpo does not sell attendee lists. If you receive an offer to purchase our attendee lists, it is fraudulent.
  • Hotel Fraud:  CheeseExpo has not endorsed anyone to contact you directly to book your hotel room or offer you a special discounted event rate. If you receive one of these calls or emails, it is fraud. Find Official Hotel information here.
  • Company/Exhibitor Listing Update Fraud: Only Wisconsin Cheese Makers Association staff (Caitlin Peirick or Judy Keller) will contact you to update your official listing. See "Exhibitor Directory Profile" within the Exhibitor Resources page for directions on updating your company exhibitor listing.