Nonprofit, Government Agency & School Participation Options
Designed to Support Mission-Driven Organizations and Community Engagement.
SHAPE America offers specially priced participation opportunities for eligible nonprofit organizations, government agencies, schools, and community-focused organizations seeking to connect with educators and attendees throughout the Expo Hall.
Participation Options
Choose the participation format that best aligns with your organization's goals, staffing, and exhibiting needs:
Traditional Exhibit Booth Option
Flexible, customizable exhibit space for organizations seeking a larger presence, demonstrations, and expanded attendee engagement opportunities.
Turnkey Display Package
A streamlined, lower-maintenance participation option designed for organizations seeking a simplified setup and reduced operational requirements.
Eligibility
Special nonprofit/government rates are available to organizations able to provide proof of 501(c)(3) nonprofit status or government agency affiliation.
Traditional Exhibit Booth Option
Flexible, Customizable Exhibit Space: Traditional exhibit booths provide organizations with a standard 10' x 10' exhibit footprint that can be customized to support demonstrations, resource sharing, networking, and attendee engagement.
| Booth Type | Early Bird Rate (before 10/19/2026) |
Standard Rate (Beginning 10/19/2026) |
|---|---|---|
| 10' x 10' Inline | $1,225.00 | $1,725.00 |
| 10' x 10' Corner | 1,450.00 | $1,950.00 |
Looking to Create a Larger Presence?
Eligible nonprofit and government exhibitors reserving larger contiguous exhibit footprints receive automatic discounted pricing based on total exhibit space (square footage) reserved.
Larger Footprint Discounts
| Booth Size (based on total square footage) |
Discount |
|---|---|
| 200-300 sq. ft. | 2.5% |
| 400-600 sq. ft. | 4% |
| 700-800 sq. ft. | 5% |
| 900 or more sq. ft. | 6% |
Discounts are automatically applied based on total contiguous exhibit space reserved.
Exhibit Space Inclusions
Booth Setup & Services
- 8' pipe-and-drape back wall
- 3' pipe-and-drape side rails
- Booth identification sign
- Wastebasket
- Aisle carpeting throughout the Expo Hall
- 24-hour perimeter security services
Exhibit Staff Benefits
- Four (4) Expo Hall Only staff badges (per 10' x 10' booth space)
- Purchase up to three (3) Full Convention registrations at 25% off the non-member registration rate
Exhibitor Visibility & Recognition
- Online Program and Mobile App Exhibitor Directory Listing
- Text listing in the convention preview section of the winter 2027 issue of Momentum magazine for exhibitors confirmed by early November 2026
- Customizable #SHAPECharlotte digital marketing collateral
- 12-month Standard Listing in the HPE Marketplace Guide (April 1, 2027 - March 31, 2028)
Lead Generation & Engagement Opportunities
- Pre- and post-convention attendee contact lists (distributed in accordance with SHAPE America privacy policies
- Priority access to apply for one (1) complimentary 20-minute Exhibitor Demo session (assigned on a first-come, first-served basis beginning December 2026)
Future Participation Benefits
- Priority points toward 2028 booth selection
| IMPORTANT INFORMATION |
| Exhibit flooring/carpet is required for all exhibit booths. Flooring, furniture, electrical service, internet, audiovisual equipment, and additional booth furnishings may be ordered separately through the Exhibitor Service Kit. |
Additional Exhibit Services & Costs
Exhibit booths are sold as space-only footprints unless otherwise noted. Depending on booth design and exhibiting needs, exhibitors may choose to purchase additional services such as:
- Required exhibit flooring/carpet
- Booth furnishings (e.g., tables, chairs, counters, additional furnishings)
- Electrical service
- Internet/Wi-Fi
- Shipping and material handling
- Lead retrieval
- Booth cleaning
- Audio/visual equipment
- Installation and dismantle labor
Additional services may vary based on each exhibitor's setup, booth size, and operational needs.
Learn More
View estimated exhibit-related costs, planning resources, and exhibitor service information.
Exhibitor Terms & Conditions |
|
 |
The Exhibitor Terms & Conditions outline important participation requirements, exhibit regulations, payment policies, cancellation terms, and other information governing participation in the SHAPE America National Convention & Expo. View the complete Exhibitor Terms & Conditions. |
Turnkey Display Package
A Streamlined Participation Option: The Turnkey Display Package is designed for organizations seeking a simplified, lower-maintenance exhibiting experience within the Expo Hall.
This option provides an efficient and affordable way to share resources, connect with attendees, and maintain visibility through a simplified turnkey exhibit setup.
| Booth Type | Early Bird Rate (before 10/19/2026) |
Standard Rate (Beginning 10/19/2026) |
|---|---|---|
| Turnkey Display Package 5' x 10' | $1,100.00 | $1,450.00 |
Turnkey Display Package Benefits & Recognition
= Exclusive Turnkey Display Package Inclusion
Booth Setup & Services
- 8' pipe-and-drape back wall
- 3' pipe-and-drape side rails
- Booth identification sign
- Carpet/flooring
- One (1) 4' skirted table
- Two (2) side chairs
- One (1) 1000-watt electrical outlet
- Wastebasket
- Aisle carpeting throughout the Expo Hall
- 24-hour perimeter security services
Exhibit Staff Benefits
- Two (2) Expo Hall Only staff badges
- Purchase up to three (3) Full Convention registrations at 25% off the non-member registrate rate
Exhibitor Visibility & Recognition
- Online Program and Mobile App Exhibitor Directory Listing
- Text listing in the convention preview section of the winter 2027 issue of Momentum magazine for exhibitors confirmed by early November 2026
- Half-meter branded exhibitor sign
- Customizable #SHAPECharlotte digital marketing collateral
- 12-month Standard Listing in the HPE Marketplace Guide (April 1, 2027=March 31, 2028)
Lead Generation & Engagement Opportunities
- Post-convention attendee contact list (distributed in accordance with SHAPE America privacy policies
- Opportunity to apply for available complimentary 20-minute Exhibitor Demo sessions following the priority application period
Future Participation Benefits
- Priority points toward 2028 booth selection
Additional Exhibit Services & Costs
The Turnkey Display Package includes several turnkey exhibiting services and furnishings. Depending on booth design and exhibiting needs, exhibitors may choose to purchase additional services such as:
- Booth furnishings (e.g., additional furnishings beyond included table and chairs)
- Electrical service (beyond the provided 1000-watt outlet)
- Internet/Wi-Fi
- Shipping and material handling
- Lead retrieval
- Booth cleaning
- Audio/visual equipment
- Installation and dismantle labor
Additional services may vary based on each exhibitor's setup, booth size, and operational needs.
Learn More
View estimated exhibit-related costs, planning resources, and exhibitor service information.
Exhibitor Terms & Conditions |
|
|
The Exhibitor Terms & Conditions outline important participation requirements, exhibit regulations, payment policies, cancellation terms, and other information governing participation in the SHAPE America National Convention & Expo. View the complete Exhibitor Terms & Conditions. |