Emerging Brands Pavilion
A Curated, Turnkey Exhibit Experience for Emerging Brands.
The Emerging Brands Pavilion is designed for emerging companies introducing innovative products, services and solutions to the health and physical education community.
Located adjacent to featured experiential areas within the Expo Hall, the Emerging Brands Pavilion provides a curated, high-visibility environment designed to help newer organizations connect directly with educators through a streamlined and turnkey exhibiting experience that simplifies setup while supporting meaningful attendee engagement.
Eligibility Requirements
To be eligible for participation in the Emerging Brands Pavilion, organizations must:
- Have been in business fewer than five (5) years;
- Be a first- or second-time exhibitor at the SHAPE America National Convention & Expo; and
- Employ fewer than twenty-five (25) full-time employees.
SHAPE America reserves the right to determine eligibility for the Emerging Brands Pavilion and, if necessary, reassign exhibitors to traditional exhibit space.
Limited Availability
Participation in the Emerging Brands Pavilion is limited and subject to availability at time of reservation.
Emerging Brands Pavilion Package Rates
| Booth Type | Early Bird Rate (before 10/19/2026) |
Standard Rate (Beginning 10/19/2026) |
|---|---|---|
| Emerging Brands Pavilion 10' x 10' | $2,400.00 | $2,900.00 |
Emerging Brands Pavilion Benefits & Recognition
= Exclusive Emerging Brands Pavilion Inclusion
Booth Setup & Services
- 8' pipe-and-drape back wall
- 3' pipe-and-drape side rails
- Booth identification sign
- Carpet/flooring
- One (1) 6' skirted table
- Two (2) side chairs
- One (1) 2000-watt electrical outlet
- Wastebasket
- Aisle carpeting throughout the Expo Hall
- 24-hour perimeter security services
Exhibit Staff Benefits
- Four (4) Expo Hall Only staff badges
- Purchase up to three (3) Full Convention registrations at 25% off the non-member registration rate
Exhibitor Visibility & Recognition
- Online Program and Mobile App Exhibitor Directory Listing
- Text listing in the convention preview section of the winter 2027 issue of Momentum magazine for exhibitors confirmed by early November 2026
- Inclusion within Emerging Brands Pavilion promotional materials
- Half-meter branded exhibitor sign
- Emerging Brands Pavilion floor decal recognition
- Customizable #SHAPECharlotte digital marketing collateral
- 12-month Standard Listing in the HPE Marketplace Guide (April 1, 2027=March 31, 2028)
Lead Generation & Engagement Opportunities
- Pre- and post-convention attendee contact lists (distributed in accordance with SHAPE America privacy policies)
- Priority access to apply for one (1) complimentary 20-minute Exhibitor Demo session (assigned on a first-come, first-served basis beginning December 2026)
Future Participation Benefits
- Priority points toward 2028 booth selection
Additional Exhibit Services & Costs
The Emerging Brands Pavilion includes several turnkey exhibiting services and furnishings. Depending on booth design and exhibiting needs, exhibitors may choose to purchase additional services such as:
- Booth furnishings (e.g., additional furnishings beyond included table and chairs)
- Electrical service upgrades (if requiring power beyond the included 2000-watt outlet)
- Internet/Wi-Fi
- Shipping and material handling
- Lead retrieval
- Booth cleaning
- Audio/visual equipment
- Installation and dismantle labor
Additional services many vary based on each exhibitor's setup, booth size, and operational needs.
Learn More
View estimated exhibit-related costs, planning resources, and exhibitor service information.
Exhibitor Terms & Conditions |
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The Exhibitor Terms & Conditions outline important participation requirements, exhibit regulations, payment policies, cancellation terms, and other information governing participation in the SHAPE America National Convention & Expo. View the complete Exhibitor Terms & Conditions. |