Audience Demographics

Reach a Highly Engaged Audience

The SHAPE America National Convention & Expo brings together a highly engaged national audience of health and physical education professionals representing K-12 schools, higher education, leadership roles, and future educators. Explore attendee insights, engagement trends, and audience demographics that highlight the reach and impact of the convention experience.

2,159+ Annual Attendees | 4,768 Leads Generated Annually | 169 Qualified Leads Per Exhibitor | 70% Returning Exhibitor Rate | 100+ Average Exhibiting Companies

Primary Demographics

Job Role Grades Taught

Secondary Insights

Map illustrating Geographic Locations Annual Purchasing Budget
Attendees from all 50 states, DC, and Puerto Rico  

Expanded Demographics

Gender Chart Race Chart
Timeframe for Purchasing Decisions  

Attendee demographics are based on survey responses collected during the 2026 SHAPE America National Convention & Expo registration process.