Attendee Experience

Put Your Brand in the Palm of Every Attendee's Hand. The official SHAPE America National Convention & Expo mobile app is the primary source for event information, including schedules, session details, floor plans, and exhibitor listings. As the exclusive Mobile App sponsor, your brand will be prominently featured each time attendees access the app — ensuring repeated, high-impact visibility throughout the event.

Sponsorship Inclusions

• Logo featured on the mobile app launch screen (displayed with each app open)
• One (1) exclusive top banner ad within the mobile app
• Three (3) mobile app push notifications
• Logo included on pre-convention communications encouraging mobile app download
• Prominent sponsor branding incorporated into large-format signage at Registration and the Assistance Hub, featuring mobile app download information and QR codes
• Sponsor logo included within high-visibility display panels viewed by attendees during check-in and throughout the convention

  Be the First Brand Attendees See at #SHAPECharlotte. Align your organization with the attendee arrival and registration experience at the SHAPE America National Convention & Expo. As the exclusive Registration Experience Sponsor, your brand will be integrated across key attendee touchpoints — from registration confirmation communications and online registration to onsite check-in, attendee navigation, and attendee credentials worn throughout the convention.

This high-visibility opportunity creates repeated exposure before and during the event while positioning your organization as a valued partner in welcoming attendees to Charlotte.

Sponsorship Inclusions

Registration & Arrival Visibility

• Co-branded attendee lanyards featuring both sponsor and SHAPE America logos
• Sponsor registration included in attendee registration confirmation communications
• Banner advertisement placement within the online registration portal/site
• Banner advertisement placement within the pre-convention “News You Can Use” attendee email
• Sponsor branding incorporated into designated registration counter kickboard panels onsite
• Sponsor branding integrated into select attendee directional and wayfinding signage onsite
• Prominent sponsor branding featured on the attendee wayfinding display located within the registration area

Brand Recognition

• Exclusive Registration Experience Sponsor designation
• Recognition in attendee communications related to registration and convention arrival information
• Sponsor logo and attribution included in the Online Program and Mobile App sponsor listing

Extended Brand Exposure

• Attendee lanyards worn throughout the convention, creating ongoing visibility across educational sessions, networking events, and the Expo Hall.

Extend Your Brand Beyond the Convention Attendee Welcome Bags are distributed to participants during registration and used throughout the convention and beyond. This highly visible sponsorship ensures your brand travels with attendees as they navigate the event — and continues to provide exposure long after they return home.

With daily use throughout the convention, this sponsorship provides continuous, high-frequency brand exposure.

Sponsorship Inclusions

• Logo incorporated into the design of approximately 2,500 Attendee Welcome Bags
• Optional inclusion of sponsor website URL or booth number within the bag design
• Bags distributed to all attendees at the Registration area
• One (1) Attendee Welcome Bag insert (postcard, flyer or catalog)

ATTENDEE EXPERIENCE Sold

• NHL STREET

   Bring the SHAPE America Community Together — One Photo at a Time. Create a memorable, interactive experience that captures the energy and spirit of the SHAPE America National Convention & Expo. The Community Photo Mosaic invites attendees to contribute photos that come together to form a larger visual display — celebrating connection, creativity, and community.

As the sponsor, your organization will be aligned with one of the most engaging and shareable experiences at the convention, connecting your brand to attendee participation and collective storytelling.

Sponsorship Inclusions

Branded Experience

• Sponsor logo and “Presented by [Sponsor Name]” recognition incorporated into the Photo Mosaic display
• Custom branding on signage adjacent to the Photo Mosaic installation
• Visibility on the Attendee Experience page within the Online Program and Mobile App

Interactive Engagement

• Opportunity for attendees to contribute photos via QR code or onsite participation
• Sponsor recognition included in participation instructions and signage
• High-traffic placement of the Photo Mosaic display within the convention center

Visibility & Promotion

• Inclusion in pre-convention and/or onsite promotional messaging encouraging participation

  Drive Expo Hall Traffic with a Featured Daily Giveaway. Create excitement and encourage attendee engagement by sponsoring a featured daily giveaway distributed during exclusive Expo Hall hours at the SHAPE America National Convention & Expo.

Each Daily Giveaway Sponsor is aligned with a designated day of the convention and receives prominent visibility through pre-event promotion, onsite signage, and attendee communications — while providing attendees with a practical, high-value item they can continue using long after the event concludes.

This opportunity is designed to drive attendee traffic back into the Expo Hall during key engagement windows while creating meaningful brand interaction and lasting visibility.

Sponsorship Inclusions

Featured Giveaway Item

• One (1) co-branded giveaway item featuring both sponsor and SHAPE America branding
• Sponsor may select from a curated list of approved giveaway items provided by SHAPE America
• SHAPE America will coordinate production, shipping, and onsite distribution of the selected item
• Giveaway quantities determined in coordination with SHAPE America based on selected item and production specifications

Expo Hall Engagement

• Designated giveaway window aligned with exclusive Expo Hall hours on the sponsor’s selected day
• If exhibiting, attendees may be directed to the sponsor’s booth to claim the giveaway (while supplies last)
• Non-exhibiting sponsors may participate through a designated SHAPE America distribution location

Brand Visibility & Promotion

• Sponsor recognition in promotional communications highlighting the featured daily giveaway
• Opportunity for onsite signage promoting the giveaway and pickup location
• Opportunity for promotion through push notifications, Daily Session Sampler emails, or other attendee communications, as applicable

Brand Alignment

• Algin your organization with a practical, wellness-oriented attendee item designed to provide ongoing utility and post-event brand exposure.

   Lead the Energy as the Expo Hall Opens. Take center stage as attendees enter the Expo Hall for the first time during an enhanced, high-energy opening experience designed to generate excitement and drive engagement. With exclusive Expo Hall hours and a concentrated influx of attendees, this moment offers a powerful opportunity to capture attention and set the tone for the day.

The Expo Hall Grand Opening may feature a ceremonial kickoff, live entertainment, and attendee engagement elements — creating a dynamic and memorable start to the Expo experience during exclusive Expo Hall hours when attendee concentration and engagement are at their highest.

Sponsorship Inclusions

• PA announcement welcoming attendees to the Expo Hall, including sponsor recognition and encouragement to visit your booth
• Opportunity to participate in a ceremonial Expo Hall opening moment (e.g., ribbon cutting or kickoff recognition)
• Opportunity to align with or amplify a high-impact attendee giveaway or promotional activation during the opening period
• A package of ten (10) floor clings directing attendees to your booth
• Exclusive use of either the Demo Playground or Demo Theater at a mutually agreed-upon time during the convention
• One (1) Expo Hall door prize package
• One (1) double-sided meter sign featuring sponsor’s custom artwork and messaging, displayed in a high-traffic area of the convention center
• Two (2) Full-Page advertisements in the Expo Hall Guide
• One (1) Attendee Welcome Bag insert (flyer or catalog)

ATTENDEE EXPERIENCE Sold

• Gopher Sport

   Drive Traffic, Visibility, and Engagement Throughout the Expo Hall. Position your organization at the center of attendee movement and engagement inside the Expo Hall at the SHAPE America National Convention & Expo. This high-impact package combines premium wayfinding visibility, attendee traffic-driving elements, and a featured giveaway activation to create repeated brand exposure and meaningful attendee interaction throughout the convention.

Designed for organizations seeking a bold and highly visible Expo Hall presence, this exclusive opportunity aligns your brand with attendee exploration, navigation, and engagement across the exhibit experience.hours when attendee concentration and engagement are at their highest.

Sponsorship Inclusions

Expo Hall Visibility

• Prominent sponsor branding featured on the official attendee wayfinding display located within the Expo Hall
• Sponsor branding incorporated into Expo Hall aisle signage throughout the exhibit floor
• A package of ten (10) branded floor clings strategically placed within the Expo Hall to guide attendees toward the sponsor booth

Featured Giveaway Activation

• One (1) Daily Giveaway Sonsorship (Thursday, Friday or Saturday), inclusive of all standard sponsorship benefits
• Co-branded giveaway item featuring both sponsor and SHAPE America branding
• Giveaway distribution promoted through attendee communications, onsite signage, and/or push notifications, as applicable

Attendee Engagement & Traffic Driving

• Opportunity to direct attendees to the sponsor booth during designed giveaway distribution window
• Repeated attendee interaction through wayfinding, navigation, and giveaway participation throughout the Expo Hall

Brand Alignment

• Align your organization with one of the most visible and interactive attendee engagement experiences within the Expo hall environment

 Help Attendees Get Where They Need to Go. Support attendees as they travel to, from, and around Charlotte during the SHAPE America National Convention & Expo. As an Attendee Rideshare Credits Sponsor, your organization will provide attendees with flexible rideshare credits that position your brand as a helpful and highly visible partner throughout the attendee journey.

This high-impact opportunity connects your brand with attendees at key moments of arrival, departure, and daily movement — delivering meaningful utility and repeated visibility throughout the convention experience..

Sponsorship Inclusions

Rideshare Credit & Distribution

• Sponsorship of a flexible rideshare credit program for attendees (e.g., $10-$25 per credit; total quantity determined in coordination with SHAPE America)
• Credits are redeemable through a digital platform and may be used for Uber or Lyft, based on attendee preference
• SHAPE America manages platform setup and fulfillment
• Credits are distributed on a first-come, first-served basis and are capped based on total program allocation

Attendee Engagement & Traffic Driving

• Custom-branded travel credit request form capturing attendee contact information (name, school/organization, email, etc.)
• Opportunity to include up to three (3) custom questions on the request form
• Post-event access to submitted attendee data, in accordance with SHAPE America policies

Brand Visibility & Promotion

• Sponsor name or logo featured (based on platform capabilities) on:
  • Rideshare credit claim landing page and confirmation email
  • Digital promotion within the Online Program and Mobile App (e.g., Attendee Experience page)
• Two (2) single-sided meter signs featuring sponsor branding, QR code, and participation details, placed in high-traffic locations such as Registration/Assistance Hub and a main convention center entrance
• One (1) 22” x 28” easel sign featuring QR code and participation instructions, placed within the sponsor’s booth (if exhibiting) or another mutually agreed-upon location

Pre-Convention Promotion

• Inclusion in pre-convention “News You Can Use” email promoting available rideshare support

Optional Sponsor Messaging Integration

• Opportunity to include brief sponsor-branded messaging, including logo, image, and/or video, within the rideshare credit claim experience, providing a high-engagement touchpoint at the moment of redemption

Additional Details

Rideshare credits are available in limited quantities and distributed on a first-come, first-served basis. This flexible model allows attendees to select their preferred rideshare platform while ensuring a seamless and scalable experience for both sponsors and SHAPE America.

  Support Attendees Beyond the Convention — and Into the City. Enhance the attendee experience by helping offset the cost of meals while attendees explore Charlotte. As a Charlotte Dining Credits Sponsor, your organization will provide flexible dining credits that position your brand as a valued partner in the overall convention experience — encouraging attendees to explore the city, connect with colleagues, and enjoy local dining experiences.

Each sponsor is aligned with a designated day of the convention — Thursday, Friday, or Saturday — creating a distinct and ownable moment of impact while delivering timely, high-visibility engagement with attendees.

Sponsorship Inclusions

Dining Credit & Distribution

• Sponsorship of a flexible dining credit program for attendees (e.g., $20-$25 per credit; total quantity determined in coordination with SHAPE America)
• Credits are delivered through a digital platform and may be redeemed across a variety of options, including Visa or popular restaurant brands, based on attendee preference
• SHAPE America manages platform setup and fulfillment
• Credits are distributed on a first-come, first-served basis and are capped based on total program allocation
• Credits are valid for use during the sponsor’s designated day

Featured Daily Promotion

• Featured placement in the Daily Session Sample email (one per sponsor’s designated day), delivered to all registered attendees each morning
• Opportunity to align messaging with dining voucher availability and a clear call-to-action to claim

Attendee Engagement & Traffic Driving

• Custom-branded dining credit request form capturing attendee contact information (name, school/organization, email, etc.)
• Opportunity to include up to three (3) custom questions on the request form
• Post-event access to submitted attendee data, in accordance with SHAPE America policies

Brand Visibility & Promotion

• Sponsor name or logo featured (based on platform capabilities) on:
  • Dining credit claim landing page and confirmation email
  • Digital promotion within the Online Program and Mobile App (e.g., Attendee Experience page)
• Two (2) single-sided meter signs featuring sponsor branding, QR code, and participation details, placed in high-traffic locations such as Registration/Assistance Hub and a main convention center entrance
• One (1) 22” x 28” easel sign featuring QR code and participation instructions, placed within the sponsor’s booth (if exhibiting) or another mutually agreed-upon location

Pre-Convention Promotion

• Inclusion in pre-convention “News You Can Use” email promoting available rideshare support

Optional Sponsor Messaging Integration

• Opportunity to include brief sponsor-branded messaging, including logo, image, and/or video, within the dining credit claim experience, providing a high-engagement touchpoint at the moment of redemption

Additional Details

Dining credits are available in limited quantities each day and distributed on a first-come, first-served basis. This structure for multiple sponsors while ensuring each maintains a distinct and meaningful connection to the attendee experience.