Advertising Opportunities

Amplify Your Presence at #SHAPECharlotte

Extend your reach before, during, and after the convention with advertising opportunities designed to help you connect with attendees at key moments throughout their event journey.

Whether you're looking to build awareness before the show, drive traffic to your booth, promote a new product, or maintain visibility throughout the convention experience, SHAPE America offers a variety of advertising options to support your goals.

From email and digital placements to print and onsite visibility opportunities, our advertising program provides flexible solutions for exhibitors, partners, and organizations seeking additional exposure at #SHAPECharlotte.

Attendees in the Expo Hall headed towards an Expo Hall Door Prize sign


Why Advertise?

Advertising allows you to:

  • Increase awareness of your products, services, and programs
  • Drive traffic to your exhibit booth and onsite activations
  • Reach attendees before they arrive in Charlotte
  • Reinforce your presence throughout the convention experience
  • Extend your visibility beyond the Expo Hall

Whether you are seeking broad brand visibility, targeted audience reach, or opportunities to encourage attendee engagement, our advertising options can help you maximize your impact.


Expand Your Visibility Across the Convention Experience

Advertising opportunities place your brand in front of a highly engaged audience of health and physical education professionals through digital, onsite, and event-wide visibility opportunities before, during, and after the convention.

2,159+ Annual Attendees | 4,768 Leads Generated Annually | 169 Qualified Leads Per Exhibitor | 70% Returning Exhibitor Rate | 100+ Average Exhibiting Companies

Explore audience demographics

Attendee Testimonial


Advertising Focus Areas

Each advertising opportunity is designed to deliver value in different ways — from broad brand visibility and attendee engagement to targeted audience access and premium positioning. The icons below highlight the primary benefits associated with each opportunity. Many opportunities deliver value across multiple focus areas and may feature more than one icon.

Eye icon Brand Visibility: Broad exposure, repeated impressions, and ongoing brand awareness throughout the convention experience.
Handshake icon Direct Engagement: Interactive, hands-on, on face-to-face opportunities designed to foster meaningful attendee connections.
Bullseye icon Targeted Reach: Focused engagement with specific attendee groups, leadership audiences, or niche professional communities.
Crown icon Premium Positioning: Exclusive ownership opportunities including name rights, category alignment, and elevated brand presence.

Choose Your Advertising Approach

Looking for an easy, bundled solution?

Our curated Advertising Packages combine multiple advertising channels into convenient, goal-oriented packages designed to help you maximize visibility and engagement while simplifying the purchasing process.

Prefer to build your own strategy?

Explore a variety of standalone advertising opportunities available across email, web, mobile, print, video, and onsite channels. These options can be purchased individually or combined with an advertising package to create a customized approach.

Select the option that best aligns with your advertising goals and budget.

Advertising Packages: Bundled, goal-oriented solutions that combine multiple advertising channels. Additional Advertising: Flexible standalone placements that allow you to customize your visibility strategy.

 

Looking to maximize your impact?

Advertising Packages and Additional Advertising Opportunities may be combined to create a customized strategy aligned to your goals.

Exhibitor Only Opportunities
Exhibitor Only Icon Look for the Exhibitor Only icon to identify sponsorship and advertising opportunities reserved exclusively for contracted exhibitors.

Not Sure Where to Start?

Our team can help you identify the advertising opportunities that best align with your goals, audience, and budget.

Contact us to discuss your objectives and build a customized visibility strategy for #SHAPECharlotte.

Jeff Warren | Advertising, Exhibits, Sourcing & Sponsorship Sales Manager | 800.213.7193 x.119 | jwarren@shapeamerica.org Beth Bennett | Vice President, Strategic Partnerships & Fundraising | 800.213.7193 x.118 | bbennett@shapeamerica.org