Advertising Packages to Maximize Your Impact

  

Curated, multi-channel packages designed to help you connect with attendees before and during the convention.

Maximize your impact at #SHAPECharlotte with bundled advertising packages designed to meet your goals. Whether you’re looking to build awareness before the show, increase your visibility onsite, or drive traffic and engagement in the Expo Hall, these curated options make it easy to extend your reach. Each package combines high-value placements across multiple channels to help you connect with attendees at key moments. For even greater impact, packages may be combined to create a customized strategy aligned with your objectives.

Exhibitor Testimonial


Find the Package That Best Supports Your Goals

Not sure which package is right for you? Use the chart below to compare how each package supports your visibility, reach, and engagement goals. Each package highlights one or more Advertising Focus Areas. Learn more about Advertising Focus Areas

Package Eye icon Brand Visibility  Handshake icon Direct Engagment Bullseye icon Targeted Reach Crown icon Premium Positioning
Enhanced Booth Moderate Strong Limited N/A
Digital Amplifier Strong N/A Strong N/A
Onsite Traffic Driver Strong Moderate N/A N/A
Integrated Marketing Strong Moderate Strong Moderate
High-Impact Visibility Strong Strong Moderate Strong

ADVERTISING PACKAGES
Price:   $ 500
Available:  16     Sold:  14

Best For: Exhibitors looking to increase booth traffic and gain cost-effective visibility before and during the convention.

Exhibitor OnlyEye icon Bullseye Icon Handshake Icon Boost your presence and drive booth traffic wtih this high-value exhibitor upgrade. Designed to increase engagement before and during the Expo, this package combines pre-show promotion with onsite interaction to help you connect with attendees and maximize your exhibit investment.

Package Inclusions:

  • Scavenger Hunt Game Participation
    • Game space to include exhibitor name, booth number, logo and a task (question or activity) that attendees need to complete at your booth
    • Game square on the inside or outside back cover of the Expo Hall Guide, including exhibitor name and booth number
    • Company name and booth number included on the Scavenger Hunt page of the Online Program and Mobile App
    • Inclusion on signage listing participating Scavenger Hunt exhibitors (including booth number)
    • SHAPE America-provided Scavenger Hunt prizes and live prize drawing/winner announcement at 11:30 AM on Saturday, April 10; winners must be present to win
  • Quarter-page ad in the printed Expo Hall Guide
  • One (1) Standard Listing in a pre-convention promotional email (Product Spotlight or Show Specials & Sneak Peeks; placement reserved at time of reservation)

*NOTE: Advertising packages are not eligible for the Partner Program advertising discount.


ADVERTISING PACKAGES Sold

  • Ask, Listen, Learn: A Program of Responsiblity.org
  • Chris Klug Foundation
  • Kaplan Early Learning Company
  • Learnin' The Ropes
  • New York Road Runners
  • NHL STREET
  • Rollerblade Skate In School
  • Spark*ED
  • TAGG TIME
  • The Get In Touch Foundation
  • U.S. Soccer Federation
  • United States Tennis Association
  • USA Fencing
  • ZTAG
Price:   $ 750
Available:  14     Sold:  1

Best For: Organizations seeking to build awareness and extend their reach through digital and social media channels before the event.

Eye Icon Bullseye Icon Build awareness and drive attendee interest before the show with coordinated exposure across email, web, and social channels. This multi-channel package positions your brand across email, web, and social platforms — ensuring consistent visibility in the critical weeks leading up to the convention.

Package Inclusions:

  • One (1) Standard Listing in the Exhibitor Preview email
  • Strategically-timed 1-month Above Footer Banner ad between November 2026-March 2027 on the convention website (month assigned based on availability and campaign timing
  • One (1) SHAPE America "shoutout-style" social media post; post will be created and scheduled by SHAPE America using provided company information

*NOTE: Advertising packages are not eligible for the Partner Program advertising discount.


ADVERTISING PACKAGES Sold

  • Candor Health Education
Price:   $1,000
Available:  10     Sold:  0

Best For: Exhibitors looking to capture attendee attention onsite and drive more visitors to their booth during the convention.

Eye Icon Handshake Icon Increase your visibility across the convention center and stay top-of-mind with attendees. From high-traffic signage to direct-to-attendee distribution, this package ensures your brand is seen throughout the onsite experience.

Package Inclusions:

  • Two (2) single-sided Meter Signs
  • One (1) promotional Postcard included in the Attendee Welcome Bag

*NOTE: Advertising packages are not eligible for the Partner Program advertising discount.

Price:   $1,495
Available:  3     Sold:  2

Best For: Organizations seeking a coordinated, multi-channel marketing campaign that combines print, email, and digital advertising for maximum pre-convention exposure.

Eye Icon Bullseye Icon Handshake Icon Build awareness, reinforce your presence onsite, and re-engage attendees after the event with a coordinated, multi-channel marketing approach. This package combines pre-show promotion, onsite visibility, and post-event digital targeting to keep your brand in front of attendees throughout their entire convention journey.

Package Inclusions:

  • One (1) Convention Alert Email Banner ad (placement selected at time of reservation)
  • One (1) Half-page ad in the printed Expo Hall Guide
  • One (1) Starter Booster Retargeting Campaign (up to 20,000 impressions)

*NOTE: Advertising packages are not eligible for the Partner Program advertising discount.


ADVERTISING PACKAGES Sold

  • United States Marine Corps
  • United States Tennis Association
Price:   $1,795
Available:  4     Sold:  0

Best For: Organizations looking for premium visibility opportunities that combine attendee engagement, featured placement, and high-profile exposure.

Exhibitor OnlyEye Icon Bullseye Icon Handshake Icon Crown Icon Drive booth traffic, capture leads, and stand out with this limited, high-visibility opportunity. Combining premium email placement, targeted digital exposure, and a live onsite activation, this package delivers powerful engagement with attendees when it matters most.

Package Inclusions:

  • One (1) Expo Hall Door Prize (choice of day)
    • Priority selection of Door Prize day (Thursday or Friday) based on reservation date
    • Feature on the Expo Hall Door Prize page of the Online Program and Mobile App
    • One (1) Meter Sign promoting your Door Prize, positioned in a high-traffic area of the convention center
    • One (1) Easel Sign promoting your Door Prize, for placement within your booth)
    • SHAPE America-managed QR code/entry form system
    • Opportunity to provide up to three (3) custom questions for inclusion on the Door Prize entry form
    • Live drawing and announcement of Door Prize winner at 12:30 PM on your selected day; winner must be present to win
    • Post-event provision of entry form contact information (based on SHAPE America's privacy policies)
  • One (1) Highlighted Listing in a pre-convention promotional email (Product Spotlight, Show Specials & Sneak Peeks, or Exhibitor Preview; placement selected at time of reservation)
  • A 1-month Mid-page Banner Ad on the convention website (February 2027 or March 2027; placement selected at time of reservation)

*NOTE: Advertising packages are not eligible for the Partner Program advertising discount.


Looking for Even More Visibility?

Advertising Packages can be paired with Additional Advertising Opportunities to create a customized strategy aligned with your goals, audience, and budget.

For organizations seeking broader visibility, multiple Advertising Packages may also be combined to extend reach across digital, print, and onsite channels.

View Additional Advertising Opportunities

Puzzle Piece Icon Looking for something more customized?

Additional premium placements and limited opportunities may be available. Contact us to explore options tailored to your goals and maximize your presence at #SHAPECharlotte.

Sponsor Terms and Conditions icon Advertising Terms and Conditions

Review Advertising policies, payment terms, artwork specifications, cancellation guidelines, and other important participation details. View Advertising Terms & Conditions