Contact Us |
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Jeff WarrenSales ManagerAdvertising, Exhibits & Sponsorship Direct: (800) 213-7193 x. 119 Beth BennettVice PresidentStrategic Partnerships & Fundraising Direct: (800) 213-7193 x.118 Request to have a SHAPE America representative contact you directly. |
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Advertising Opportunities
We invite you to review the 2025 SHAPE America National Convention & Expo Advertising Catalog!
Alternatively, you may click on the name/title of an advertising opportunity below to see a full description, including associated recognition and benefits.
Please be sure to review and familiarize yourself with our Sponsor and Advertiser Policies.
HPE MARKETPLACE GUIDE | |||||||||||||||
The HPE Marketplace Guide provides an online resource for health and physical education professionals seeking new products and services for their classrooms. Searchable by company name, primary and secondary Categories, and keywords, the HPE Marketplace Guide offers an affordable option to showcase your organization year-round. The Guide is promoted through the Momentum Digital Magazine and Et Cetera e-Newsletter, as well as posts on SHAPE America's social media feeds throughout the year.
All Premium Listings include:
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The HPE Marketplace Guide provides an online resource for health and physical education professionals seeking new products and services for their classrooms. Searchable by company name, primary and secondary Categories, and keywords, the HPE Marketplace Guide offers an affordable option to showcase your organization year-round. The Guide is promoted through the Momentum Digital Magazine and Et Cetera e-Newsletter, as well as posts on SHAPE America's social media feeds throughout the year.
All Elite Listings include:
HPE MARKETPLACE GUIDE Sold
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EXHIBITOR ONLY EXCLUSIVES | |||||||||||||||
Drive guaranteed traffic to your booth with this attendee and exhibitor favorite. The Scavenger Hunt Game booklet will be included in the Attendee Welcome Bag that each attendee receives onsite. Attendees visit the participating exhibitors to obtain stickers to complete their game booklet and be entered into a random prize drawing. Each participating exhibitor will receive:
Bundle and Save!
Discount will be applied by SHAPE America Show Management before your reservation is approved and before any payment is processed. EXHIBITOR ONLY EXCLUSIVES Sold
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Surprise and delight attendees while gaining high-level visibility and capturing qualified leads!
Your prize will be graphically represented on a Meter Sign placed in a high-traffic area of the Baltimore Convention Center. Attendees will scan a QR code on the signage and complete an entry form; limit one entry per prize. Entry forms must be submitted by 5:00 p.m. on Wednesday; prize winners will be announced by 9:00 a.m. on Thursday morning. Winners will be directed to your exhibit booth to pick up their prize. *Package requires donation of a prize item (minimum value of $100), plus the listed donation fee. Package includes:
EXHIBITOR ONLY EXCLUSIVES Sold
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Surprise and delight attendees while gaining high-level visibility and capturing qualified leads!
Your prize will be graphically represented on a Meter Sign placed in a high-traffic area of the Baltimore Convention Center. Attendees will scan a QR code on the signage and complete an entry form; limit one entry per prize. Entry forms must be submitted by 5:00 p.m. on Thursday; prize winners will be announced by 9:00 a.m. on Friday morning. Winners will be directed to your exhibit booth to pick up their prize. *Package requires donation of a prize item (minimum value of $100), plus the listed donation fee. Package includes:
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First-time exhibitors and vendors that have NOT exhibited since 2018 are eligible to purchase this option. Inclusions
EXHIBITOR ONLY EXCLUSIVES Sold
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Place your brand and booth number all even-numbered aisle signs placed throughout the exhibit hall. Aisle signage helps attendees navigate through the hall and provides a high level of visibility for your brand. Artwork SpecificationsAd Image: 4’ W x 2’ H, bottom of aisle sign; add a 0.125” bleed on all sides; 300 DPI |
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Place your brand and booth number all odd-numbered aisles signs placed throughout the exhibit hall. Aisle signage helps attendees navigate through the hall and provides a high level of visibility for your brand. Artwork SpecificationsAd Image: 4’ W x 2’ H, bottom of aisle sign; add a 0.125” bleed on all sides; 300 DPI |
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Direct attendees to your booth with colorful and exciting custom floor decals that start at the exhibit hall entrance and lead to your booth. These stickers will feature your custom graphics along with the 2025 SHAPE America National Convention & Expo logo. This package includes a total of ten (10) floor decals with an approximate size of 24” x 24”.
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Reach #SHAPEBaltimore attendees and non-attendees directly from your booth with a live social media interview during the convention. Share your story straight from the show floor with this 3-4 minute live interview. The live interview will be conducted from your booth and will receive exposure on SHAPE America's social media accounts. SHAPE America will additionally provide the video file to the advertiser for use on the advertiser’s social media feeds and website |
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Your message is sure to grab attention of attendees on this giant, double-sided wayfinder featuring the exhibit hall floor plan and list of exhibitors. Your custom branding and messaging will appear on the structural support towers (total of 4 panels per tower). Plus, for additional exposure, your company’s booth will be highlighted on the floor plan.
Specifications Size: 23.678" W x 94.25" H (per panel; total of 8 panels) Format: high vector image in PDF format Resolution: at least 300 DPI |
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Your message is sure to grab attention of attendees on this giant, double-sided wayfinder featuring the exhibit hall floor plan and list of exhibitors. Your custom branding and messaging will appear on the structural support towers. Plus, for additional exposure, your company’s booth will be highlighted on the floor plan.
Specifications Size: 23.678" W x 94.25" H (per panel; total of 8 panels) Format: high vector image in PDF format Resolution: at least 300 DPI |
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PRINT ADVERTISING | |||||||||||||||
More than 2,500 attendees will receive an Attendee Welcome Bag when they arrive onsite. Attendees use the bag throughout the event to carry the resources that they collect from sessions and exhibitors alike, along with their belongings. |
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More than 2,500 attendees will receive an Attendee Welcome Bag when they arrive onsite. Attendees use the bag throughout the event to carry the resources that they collect from sessions and exhibitors alike, along with their belongings. PRINT ADVERTISING Sold
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More than 2,500 attendees will receive an Attendee Welcome Bag when they arrive onsite. Attendees use the bag throughout the event to carry the resources that they collect from sessions and exhibitors alike, along with their belongings. PRINT ADVERTISING Sold
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Increase your visibility with a print ad in the Scavenger Hunt Game booklet, which will also include an exhibit hall floor plan, full list of exhibitors, scheduled Exhibitor Demos, Promoted Content Sessions and Morning Wellness Sessions. Drive traffic to your booth, promote your sponsored session or event, or showcase new products, services or resources. All ads are 4-color process. Half-page Ad Specifications
Bundle and Save!Save $125! Purchase a Game Space and Half-page Ad for $500. Discount will be applied by SHAPE America Show Management before your reservation is approved and before any payment is processed. PRINT ADVERTISING Sold
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Increase your visibility with a print ad in the Scavenger Hunt Game booklet, which will also include an exhibit hall floor plan, full list of exhibitors, scheduled Exhibitor Demos, Promoted Content Sessions and Morning Wellness Sessions. Drive traffic to your booth, promote your sponsored session or event, or showcase new products, services or resources. All ads are 4-color process. Full-page Ad Specifications
Bundle and Save!Save $200! Purchase a Game Space and Full-page Ad for $800. Discount will be applied by SHAPE America Show Management before your reservation is approved and before any payment is processed. PRINT ADVERTISING Sold
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Increase your visibility with a print ad in the Scavenger Hunt Game booklet, which will also include an exhibit hall floor plan, full list of exhibitors, scheduled Exhibitor Demos, Promoted Content Sessions and Morning Wellness Sessions. Drive traffic to your booth, promote your sponsored session or event, or showcase new products, services or resources. All ads are 4-color process. Full-page Ad Specifications
Bundle and Save!Save $250! Purchase a Game Space and Full-page Inside Front Cover Ad for $1,000. Discount will be applied by SHAPE America Show Management before your reservation is approved and before any payment is processed. |
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Increase your visibility with a print ad in the Scavenger Hunt Game booklet, which will also include an exhibit hall floor plan, full list of exhibitors, scheduled Exhibitor Demos, Promoted Content Sessions and Morning Wellness Sessions. Drive traffic to your booth, promote your sponsored session or event, or showcase new products, services or resources. All ads are 4-color process. Full-page Ad Specifications
Bundle and Save!Save $350! Purchase a Game Space and 2-page Spread Ad for $1,400. Discount will be applied by SHAPE America Show Management before your reservation is approved and before any payment is processed. |
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DIGITAL ADVERTISING | |||||||||||||||
Every health and physical educator registering for the convention will visit the registration and housing portal to secure their registration for the event, as well as their hotel accommodations. Place your brand in front of this captive audience and leverage the opportunity to drive traffic to your exhibit booth, sponsored session, or introduce a new product or resource. Artwork Specifications
Deadlines
DIGITAL ADVERTISING Sold
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SHAPE America sends e-blasts to approximately 40,000 healthy and physical education professionals, encouraging educators to register for the SHAPE America National Convention & Expo. Advertising in a Prospective Attendee e-Blast gives you exposure not just to registered attendees, but to SHAPE America members and stakeholders across the country. And, because the email is sent by SHAPE America, you’ll enjoy a higher open rate to add more visibility to your advertisement. DIGITAL ADVERTISING Sold
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That’s a wrap! This after-the-event highlight reel is sure to be a fan favorite for attendees. Sent approximately 3 weeks following the event to all registered attendees. Leaderboard Banner will be placed in the top section of the email, below the introductory graphic and text.
Artwork Specifications
Deadlines:
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Feature your brand to the HPE community before and after the convention. The Product Spotlight e-Blast series provides #SHAPEBaltimore exhibitors and sponsors a way to showcase products directly to registered and prospective attendees. This is a great way to provide a sneak peek at what you’ll be featuring onsite. Every spot includes a product photo, description, company name, and booth number (if applicable), links to your website/product page, and a sales contact email address. Featured Spotlight inclusions:
Deadlines:
DIGITAL ADVERTISING Sold
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Feature your brand to the HPE community before and after the convention. The Product Spotlight e-Blast series provides #SHAPEBaltimore exhibitors and sponsors a way to showcase products directly to registered and prospective attendees. This is a great way to provide a sneak peek at what you’ll be featuring onsite. Every spot includes a product photo, description, company name, and booth number (if applicable), links to your website/product page, and a sales contact email address. Highlighted Spotlight inclusions:
Deadlines:
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Feature your brand to the HPE community before and after the convention. The Product Spotlight e-Blast series provides #SHAPEBaltimore exhibitors and sponsors a way to showcase products directly to registered and prospective attendees. This is a great way to provide a sneak peek at what you’ll be featuring onsite. Every spot includes a product photo, description, company name, and booth number (if applicable), links to your website/product page, and a sales contact email address. Standard Spotlight inclusions:
Deadlines:
DIGITAL ADVERTISING Sold
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All registered attendees receive a Daily Session Sampler e-Blast outlining the day’s schedule of events and featured sessions. Your company has the option of selecting specific days of the convention or bundling for exclusive placements in all four conference day e-Blasts. Choosing these advertisements affords your company a direct touch point to more than 2,500 convention registrants on a daily basis. Artwork Specifications
Deadlines:
DIGITAL ADVERTISING Sold
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All registered attendees receive a Daily Session Sampler e-Blast outlining the day’s schedule of events and featured sessions. Your company has the option of selecting specific days of the convention or bundling for exclusive placements in all four conference day e-Blasts. Choosing these advertisements affords your company a direct touch point to more than 2,500 convention registrants on a daily basis. Artwork Specifications
Deadlines:
DIGITAL ADVERTISING Sold
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All registered attendees receive a Daily Session Sampler e-Blast outlining the day’s schedule of events and featured sessions. Your company has the option of selecting specific days of the convention or bundling for exclusive placements in all four conference day e-Blasts. Choosing these advertisements affords your company a direct touch point to more than 2,500 convention registrants on a daily basis. Artwork Specifications
Deadlines:
DIGITAL ADVERTISING Sold
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Every health and physical educator registering for the convention will visit the registration and housing portal to secure their registration for the event, as well as their hotel accommodations. Place your brand in front of these captive audiences and leverage the opportunity to drive traffic to your exhibit booth, sponsored session, or introduce a new product or resource. Artwork SpecificationsPLEASE NOTE: All three (3) sizes are required.
Resolution: at least 300 DPI Deadlines
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Once onsite, attendees will use Scan & Go Kiosks to secure their name badge. Place your brand in front of this captive audience and leverage the opportunity to drive traffic to your exhibit booth, sponsored session, or introduce a new product or resource. Artwork Specifications
Deadlines
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The #SHAPEBaltimore microsite is home to all of the informational needs for confirmed and prospective attendees. Whether it is a new attendee registering for the convention, confirmed registrants booking hotel stays and exploring exhibitors, or the general public reviewing Convention Program, with over 120,000 page views and nearly 60,000 unique visitors, your ad will gain significant exposure in the months leading up to the event. Ads run on selected pages across the convention microsite for a period of three months (January 1 – March 31, 2025). Options and Rates
Artwork SpecificationsFor mobile-responsiveness, BOTH sizes are required for all convention website ad placements.
Deadlines:Posting Date RangeJanuary 1, 2025 - March 31, 2025 Reservation DeadlineDecember 2, 2024 Artwork DeadlineDecember 18, 2024 DIGITAL ADVERTISING Sold
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The mobile app provides attendees with session and speaker information, exhibitor and sponsor profiles, general event details, maps and more — all in the palm of their hands! Almost nobody is ever without their phone, so take advantage of the habit and get your company, brand and products noticed before, during and after the event with these cost-effective opportunities.
Footer ads are a cost-effective way to build brand awareness and reach attendees. Displaying at the bottom of the page, ads rotate in 6-second intervals and present a simple way to drive traffic to your booth, remind attendees of your sponsored session, or market a special promotional offer. Your banner ad will link directly to your in-app profile or a provided URL. Artwork SpecificationsPLEASE NOTE: All three (3) sizes are requiredFile format: PNG, JPEG; no transparent background Size specifications:
DeadlinesPlacement Reservations: January 17, 2025Materials Deadline: February 14, 2025 DIGITAL ADVERTISING Sold
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The mobile app provides attendees with session and speaker information, exhibitor and sponsor profiles, general event details, maps and more — all in the palm of their hands! Almost nobody is ever without their phone, so take advantage of the habit and get your company, brand and products noticed before, during and after the event with these cost-effective opportunities.
Tower ads display vertically on the right (desktop version) or horizontally (mobile app/mobile responsive displays), ads rotate in 6-second intervals and present a simple way to drive traffic to your booth, remind attendees of your sponsored session, or market a special promotional offer. Your banner ad will link directly to your in-app profile or a provided URL. Artwork SpecificationsPLEASE NOTE: Both sizes are requiredFile format: PNG, JPEG; no transparent background Size specifications:160px W x 600px H (tablet/desktop) AND 728px W x 90px H (mobile) DeadlinesPlacement Reservations: January 17, 2025Materials Deadline: February 14, 2025 DIGITAL ADVERTISING Sold
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The mobile app provides attendees with session and speaker information, exhibitor and sponsor profiles, general event details, maps and more — all in the palm of their hands! Almost nobody is ever without their phone, so take advantage of the habit and get your company, brand and products noticed before, during and after the event with these cost-effective opportunities.
Capture attention by sending a short, customized message directly to convention attendees' mobile device. Push Notifications are the optimal way to make important announcements and promotional offerings to attendees directly. These messages provide an effective vehicle to remind attendees to stop by your booth, attend your sponsored session, schedule a meeting, participate in an event or challenge, or direct them to a web page. Messages get through! Push Notifications appear on an attendee's screen even if the event app is closed. And, if an attendee turns off push notifications, the message still appears within the Activity Feed within the event app. Timing is Everything! All Push Notifications are scheduled in advance to ensure that they are issued in a timely and relevant manner. Limited to one notification per day, per organization, messages may be scheduled on Tuesday (April 1), Wednesday (April 2), Thursday (April 3), or Friday (April 4). Message Content SpecificationsMessage Content: up to 4,000 charactersLink: messages may be linked to a specific URL or a specific listing in the Session Directory DeadlinesSpace reservation deadline: February 14, 2025Materials deadline: March 14, 2025 DIGITAL ADVERTISING Sold
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SOCIAL MEDIA | |||||||||||||||
Generate excitement and drive booth traffic with this ad bundle that provides exposure on SHAPE America’s X, Facebook and Instagram feeds during a selected week prior to the convention. Package includes one (1) static image ad, including introductory text and a URL link to be provided by the advertiser. Artwork/Content Specifications
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Generate excitement and drive booth traffic with this ad bundle that provides exposure on SHAPE America’s X, Facebook and Instagram feeds during a selected week prior to the convention. Package includes one (1) video ad including introductory text and a URL link to be provided by the advertiser. Artwork/Content Specifications
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CLINGS, SIGNAGE & WRAPS | |||||||||||||||
Remind attendees to hydrate throughout the event, while keeping your brand top of mind. Your custom graphics and messaging will appear on 16" W x 12" H wall clings, placed above each of the eight (8) Water Bottle Filling Stations on Levels 100, 300 and 400 of the Baltimore Convention Center throughout the event.
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Get noticed by convention attendees! Meter Signs are one of the most effective and affordable printed advertising pieces at the event, allowing your company to place promotional messages in strategic locations for high visibility and great impression rates. Using meter signs offers your company the ability to promote sponsored sessions, products, services and drive traffic to your booth. Artwork SpecificationsAd Image: 38” W x 84”; add a 0.125” bleed to all 4 sides, 300 DPI; keep essential wording and artwork 18” from bottom CLINGS, SIGNAGE & WRAPS Sold
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Get noticed by convention attendees! Meter Signs are one of the most effective and affordable printed advertising pieces at the event, allowing your company to place promotional messages in strategic locations for high visibility and great impression rates. Using meter signs offers your company the ability to promote sponsored sessions, products, services and drive traffic to your booth. Artwork SpecificationsAd Image: 38” W x 84”; add a 0.125” bleed to all 4 sides, 300 DPI; keep essential wording and artwork 18” from bottom |
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Display your message on one of 3 stacked cubes in a prominent, high-traffic area of the Baltimore Convention Center. Customize your message to gain brand recognition throughout the convention. Make your presence know by promoting your booth number and more. Advertiser owns one (1) entire two-foot high cube. Artwork SpecificationsAd Image: 24” W x 24”H; total of 4 panels per cube; add a 0.125” bleed on each side; 300 DPI |
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Display your message on each of 3 stacked cubes in a prominent, high-traffic area of the Baltimore Convention Center. Customize your message to gain brand recognition throughout the convention. Make your presence know by promoting your booth number and more. Advertiser owns one (1) full six-foot high tower. Artwork SpecificationsAd Image: 24” W x 24”H; total of 12 panels per cube; add a 0.125” bleed on each side; 300 DPI |
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Light box signs have a translucent panel that are backlit with bright LED lights for full coverage, ideal for messages to be seen boldly and harmoniously illuminated. Combining magnificent performance with consistent brightness, light boxes are radiant and attractive — optimizing your branding with the competitive edge. Artwork SpecificationsAd Image: 38” W x 84”; add a 0.125” bleed to all 4 sides, 300 DPI; keep essential wording and artwork 18” from bottom |
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Light box signs have a translucent panel that are backlit with bright LED lights for full coverage, ideal for messages to be seen boldly and harmoniously illuminated. Combining magnificent performance with consistent brightness, light boxes are radiant and attractive — optimizing your branding with the competitive edge. Artwork SpecificationsAd Image: 38” W x 84”; add a 0.125” bleed to all 4 sides, 300 DPI; keep essential wording and artwork 18” from bottom |