Schedule at a Glance

8:30 AM – 8:45 AM: Welcome

Pillar 1: Fundamentals of Leadership: Unlock Your Leadership Potential

8:45 AM – 9:00 AM:

• Lead by Practice: Diagnose and Elevate Mindset, Skills, Behaviors with Targeted Action and Reflection?

9:00 AM – 10:30 AM:

• Enterprise Influence: Craft Your Leadership Brand and Communicate to Win Stakeholder Commitment?

10:30 AM – 11:00 AM: Break

Pillar 2: Elevating Future Leaders: Master Difficult Conversations & Coaching?

11:00 AM – 12:00 PM:

• Coaching for Impact: Tailoring Techniques by Performance/Potential + Live Coaching Practice?

12:00 PM – 1:00 PM:

• Difficult Conversations Mastery: Frameworks to Reduce Conflict, Clarify Expectations, and Elevate Performance?

1:00 PM – 2:00 PM: Lunch

Pillar 3: Leading Through Ambiguity: Master the VUCA Model?

2:00 PM – 2:45 PM:

• Navigating VUCA: Distinguish Volatility, Uncertainty, Complexity, Ambiguity and Their Impact on Decisions and Alignment?

2:45 PM – 3:30 PM:

• Leading Through VUCA: Targeted Strategies for Confident Decisions in Unpredictable Condition?

3:30 PM – 4:00 PM: Break

Pulling it All Together

4:00 PM – 5:15 PM:

• Insight Integration and Targeted Action Planning?

5:15 PM – 5:30 PM: MasterClass Summary?

5:30 PM: Adjourn

7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour

8:30 AM – 8:45 AM: Welcome to the MasterClass!

Pillar 1: Strategic Planning

8:45 AM – 10:30 AM:

• The Discipline of SMART Objectives & Enterprise Mindset?
• Alignment of Deliverables with Business Processes
• Customer Segmentation
• Considerations for Scalability of MA Impact Across Tactics?

10:30 AM – 11:00 AM: Break

Pillar 2: Field Execution

11:00 AM – 1:00 PM:

• Cross-functional Collaboration: Alignment within Medical Affairs
• Medical-Commercial Collaboration?
• Business Acumen Enables Successful Collaboration?

1:00 PM – 2:00 PM: Lunch

Pillar 3: Skills & Capabilities

2:00 PM – 3:30 PM:

• The Art of Scientific Exchange

3:30 PM – 4:00 PM: Break

4:00 PM – 5:20 PM:

• Digital Enablement Through Use of AI (Insights and Efficiency)
• Panel Q&A?

MasterClass Close:

5:20 PM – 5:30 PM: MasterClass Summary & Close

5:30 PM: Adjourn

Welcome

7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour

8:30 AM – 8:45 AM: Welcome to the MasterClass!

Pillar 1: Structural Elements

8:45 AM – 10:30 AM:

• Icebreaker Activity: Escalating Insights?
• Insights Process Standards?
• Designing the Insights Process for your Organization?
• Plenary & Workshop: Developing an Insights Strategic Framework?

10:30 AM – 11:00 AM: Break

Pillar 2: Technology Elements

11:00 AM – 1:00 PM?:

• Optimizing Insights Planning Using Technology?
• Applying AI for Sourcing, Analysis, and Reporting of Insights?
• Workshop: Practical Use of AI in Insights Management?

1:00 PM – 2:00 PM: Lunch

Pillar 3: Human Elements

2:00 PM – 3:00 PM:

• Application of Behavioral Science to Enhance Insight Identification

3:00 PM – 3:30 PM:

• Development of Insights Metrics that Measure Outcomes??

3:30 PM – 4:00 PM:? Break

4:00 PM – 5:15 PM:

• The Value of Insights for Cross-Functional Partners?

MasterClass Close

5:15 PM – 5:30 PM: MasterClass Summary

5:30 PM: Adjourn

Welcome:

7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour

8:30 AM – 8:45 AM: Welcome to the MasterClass

Pillar 1: Launch Strategy

8:45 AM – 9:30 AM:

• Starting with the End in Mind: Strategic Foundations?

9:30 AM – 10:00 AM:

• From Strategy to Synergy: Driving Alignment and Readiness for Launch Success?

10:00 AM – 10:30 AM:

• Workshop: Real-World Launch Experience?

10:30 AM – 11:00 AM?: Break

Pillar 2: HCP Engagement

11:00 AM – 11:30 AM: 

• Workshop Continued

11:30 AM – 12:15 PM:

• Strategic HCP Engagement Planning Including Field Medical Preparedness?

12:15 PM – 1:00 PM:

• Leveraging Strategic Storytelling to Enable Launch Success

1:00 PM – 2:00 PM: Lunch

PILLAR 3: Evidence Generation Planning & Innovation?

2:00 PM – 2:45 PM: 

• The Role of Real-World Evidence and Real-World Data in Evidence Generation

2:45 PM – 3:30 PM:

• Workshop: Evidence Generation Prioritization??

3:30 PM – 4:00 PM: Break

4:00 PM – 4:45 PM:

• Utilizing AI in Launch Planning & Execution?

4:45 PM – 5:15 PM:

• Panel Q&A

MasterClass Close:

5:15 PM – 5:30 PM: MasterClass Summary & Close

5:30 PM: Adjourn

Welcome

7:30 AM – 8:30 AM: Registration, Breakfast & Networking Hour

8:30 AM – 9:00 AM: Welcome to the MasterClass & Ice Breaker

Pillar 1: Establishing our Value

9:00 AM – 10:00 AM:

• The Mission and Value of Medical Affairs in MedTech
• Overcoming Barriers to Establishing Value

Pillar 2: Insights and Strategy?

10:00 AM – 10:30 AM?:

• Information, Insight, Action

10:30 AM – 11:00 AM: Break

11:00 AM – 1:00 PM:

• Plenary & Workshop: Excellence in Strategy Development?

1:00 PM – 2:00 PM: Lunch

Pillar 3: Evidence Generation

2:00 PM – 3:00 PM:

• Strategic Integrated Evidence Planning

3:00 PM – 3:30PM:

• Real World Evidence Strategies?

3:30 PM – 4:00 PM:? Break

4:00 PM – 5:15 PM:

• Workshop: Using Evidence to Drive Adoption and Reimbursement?

MasterClass Close

5:15 PM – 5:30 PM: MasterClass Summary, Audience Takeaways & Close

5:30 PM: Adjourn