| Sunday, March 23 | ||
| 8:00 AM - 7:00 PM | Registration | |
| 9:00 AM - 11:30 AM |
Field Medical MasterClass
Sunday, March 23Welcome
Pillar 1: Strategic Planning
Pillar 2: Metrics
Pillar 3: Insights
DAY 1 Close:
Monday, March 24Welcome:
Pillar 4: Skills and Capabilities
MasterClass Close:
|
|
| 9:00 AM - 11:00 AM |
Integrated Medical Communications MasterClass
Sunday, March 238:00 – 9:00 AM: Registration, Breakfast & Networking Hour 9:00 – 9:15 AM: Kickoff: Setting the Stage for Success 9:15 – 10:00 AM: Laying the Groundwork: Foundations for an iMC Plan 10:00 – 11:00 AM: Insights Alignment: Connecting Data, Teams and Strategy 11:00 – 11:30 AM: Break 11:30 AM – 12:30 PM: Building the Blueprint: Step-by-step iMC Plan Creation 12:30 – 1:30 PM: Workshop: From Theory to Action 1:30 – 3:00 PM: Lunch 3:00 – 4:00 PM: Measuring and Communicating Impact: Unlocking the Power of Metrics 4:00 – 4:45 PM: Ask Us Anything: Open Q&A? 4:45 – 5:00 PM: Wrapping up Day 1 5:00 PM: Adjourn
Monday, March 248:30 – 8:45 AM: Welcome Back: Highlights From Day 1 8:45 – 9:45 AM: Workshop: Taking Your Plan to the Next Level: Convince, Inspire, and Deliver 9:45 – 10:15 AM: Ask Us Anything: Your Questions, Our Answers 10:15 – 10:30 AM: Grand Finale: MasterClass Wrap Up 10:30 AM: Adjourn |
|
| 9:00 AM - 11:00 AM |
Medical Technology MasterClass
Sunday, March 23Welcome
Pillar 1: Establishing our Value
Pillar 2: Insights and Strategy
Pillar 3: Evidence Generation
Day 1 Close
Monday, March 24Welcome
Pillar 4: Scaling a Medical Affairs Function
MasterClass Close
|
|
| 11:30 AM - 1:30 PM |
Field Medical MasterClass
Sunday, March 23Welcome
Pillar 1: Strategic Planning
Pillar 2: Metrics
Pillar 3: Insights
DAY 1 Close:
Monday, March 24Welcome:
Pillar 4: Skills and Capabilities
MasterClass Close:
|
|
| 11:30 AM - 1:30 PM |
Integrated Medical Communications MasterClass
Sunday, March 238:00 – 9:00 AM: Registration, Breakfast & Networking Hour 9:00 – 9:15 AM: Kickoff: Setting the Stage for Success 9:15 – 10:00 AM: Laying the Groundwork: Foundations for an iMC Plan 10:00 – 11:00 AM: Insights Alignment: Connecting Data, Teams and Strategy 11:00 – 11:30 AM: Break 11:30 AM – 12:30 PM: Building the Blueprint: Step-by-step iMC Plan Creation 12:30 – 1:30 PM: Workshop: From Theory to Action 1:30 – 3:00 PM: Lunch 3:00 – 4:00 PM: Measuring and Communicating Impact: Unlocking the Power of Metrics 4:00 – 4:45 PM: Ask Us Anything: Open Q&A? 4:45 – 5:00 PM: Wrapping up Day 1 5:00 PM: Adjourn
Monday, March 248:30 – 8:45 AM: Welcome Back: Highlights From Day 1 8:45 – 9:45 AM: Workshop: Taking Your Plan to the Next Level: Convince, Inspire, and Deliver 9:45 – 10:15 AM: Ask Us Anything: Your Questions, Our Answers 10:15 – 10:30 AM: Grand Finale: MasterClass Wrap Up 10:30 AM: Adjourn |
|
| 11:30 AM - 1:30 PM |
Medical Technology MasterClass
Sunday, March 23Welcome
Pillar 1: Establishing our Value
Pillar 2: Insights and Strategy
Pillar 3: Evidence Generation
Day 1 Close
Monday, March 24Welcome
Pillar 4: Scaling a Medical Affairs Function
MasterClass Close
|
|
| 3:00 PM - 5:00 PM |
Field Medical MasterClass
Sunday, March 23Welcome
Pillar 1: Strategic Planning
Pillar 2: Metrics
Pillar 3: Insights
DAY 1 Close:
Monday, March 24Welcome:
Pillar 4: Skills and Capabilities
MasterClass Close:
|
|
| 3:00 PM - 5:00 PM |
Integrated Medical Communications MasterClass
Sunday, March 238:00 – 9:00 AM: Registration, Breakfast & Networking Hour 9:00 – 9:15 AM: Kickoff: Setting the Stage for Success 9:15 – 10:00 AM: Laying the Groundwork: Foundations for an iMC Plan 10:00 – 11:00 AM: Insights Alignment: Connecting Data, Teams and Strategy 11:00 – 11:30 AM: Break 11:30 AM – 12:30 PM: Building the Blueprint: Step-by-step iMC Plan Creation 12:30 – 1:30 PM: Workshop: From Theory to Action 1:30 – 3:00 PM: Lunch 3:00 – 4:00 PM: Measuring and Communicating Impact: Unlocking the Power of Metrics 4:00 – 4:45 PM: Ask Us Anything: Open Q&A? 4:45 – 5:00 PM: Wrapping up Day 1 5:00 PM: Adjourn
Monday, March 248:30 – 8:45 AM: Welcome Back: Highlights From Day 1 8:45 – 9:45 AM: Workshop: Taking Your Plan to the Next Level: Convince, Inspire, and Deliver 9:45 – 10:15 AM: Ask Us Anything: Your Questions, Our Answers 10:15 – 10:30 AM: Grand Finale: MasterClass Wrap Up 10:30 AM: Adjourn |
|
| 3:00 PM - 5:00 PM |
Medical Technology MasterClass
Sunday, March 23Welcome
Pillar 1: Establishing our Value
Pillar 2: Insights and Strategy
Pillar 3: Evidence Generation
Day 1 Close
Monday, March 24Welcome
Pillar 4: Scaling a Medical Affairs Function
MasterClass Close
|
|
| 6:00 PM - 8:00 PM |
MAPS Opening Reception in Exhibit Hall
Kick off the meeting right with our Grand Opening Reception in the Exhibit Hall. |
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| Monday, March 24 | ||
| 7:30 AM - 6:00 PM | Registration | |
| 8:30 AM - 11:00 AM |
Morning Networking in Exhibit Hall
Come network with exhibitors and fellow attendees while enjoying coffee. |
|
| 8:30 AM - 10:30 AM |
Field Medical MasterClass
Sunday, March 23Welcome
Pillar 1: Strategic Planning
Pillar 2: Metrics
Pillar 3: Insights
DAY 1 Close:
Monday, March 24Welcome:
Pillar 4: Skills and Capabilities
MasterClass Close:
|
|
| 8:30 AM - 10:30 AM |
Integrated Medical Communications MasterClass
Sunday, March 238:00 – 9:00 AM: Registration, Breakfast & Networking Hour 9:00 – 9:15 AM: Kickoff: Setting the Stage for Success 9:15 – 10:00 AM: Laying the Groundwork: Foundations for an iMC Plan 10:00 – 11:00 AM: Insights Alignment: Connecting Data, Teams and Strategy 11:00 – 11:30 AM: Break 11:30 AM – 12:30 PM: Building the Blueprint: Step-by-step iMC Plan Creation 12:30 – 1:30 PM: Workshop: From Theory to Action 1:30 – 3:00 PM: Lunch 3:00 – 4:00 PM: Measuring and Communicating Impact: Unlocking the Power of Metrics 4:00 – 4:45 PM: Ask Us Anything: Open Q&A? 4:45 – 5:00 PM: Wrapping up Day 1 5:00 PM: Adjourn
Monday, March 248:30 – 8:45 AM: Welcome Back: Highlights From Day 1 8:45 – 9:45 AM: Workshop: Taking Your Plan to the Next Level: Convince, Inspire, and Deliver 9:45 – 10:15 AM: Ask Us Anything: Your Questions, Our Answers 10:15 – 10:30 AM: Grand Finale: MasterClass Wrap Up 10:30 AM: Adjourn |
|
| 8:30 AM - 10:30 AM |
Medical Technology MasterClass
Sunday, March 23Welcome
Pillar 1: Establishing our Value
Pillar 2: Insights and Strategy
Pillar 3: Evidence Generation
Day 1 Close
Monday, March 24Welcome
Pillar 4: Scaling a Medical Affairs Function
MasterClass Close
|
|
| 11:00 AM - 11:15 AM | Welcome and Opening Remarks | |
| 11:15 AM - 12:00 PM |
Keynote Address: Kalahn Taylor-Clark
Dr. Kalahn Taylor-Clark, PhD, MPH recently joined Merck as Vice President, & Head of Social Impact and Sustainability. She oversees the ESG/sustainability, global impact investment and giving, and mission aligned corporate initiative portfolios for the company. Her scope includes oversight of the Merck Foundation, Merck for Mothers, the Mectizan Donation Program, employee giving, the U.S. Patient Assistance Program and the Merck Impact Venture Fund. Dr. Taylor-Clark is also an adjunct faculty member at the Carey Business School at The Johns Hopkins University where she teaches Healthcare Organizational Leadership and Inclusive Leadership. Previously, she served as Vice President and Head of Strategic Partnerships and Innovation at Myovant Sciences, where she oversaw patient centered advocacy and digital innovation. Her team was responsible for driving transformative advocacy in the areas of women’s health and prostate cancer, addressing health equity, and advancing digital innovation strategies to improve patient experiences and outcomes. From 2015-2021, Dr. Taylor-Clark served as Associate Vice President of the US Cardiometabolic Public Affairs and Patient Advocacy team at Sanofi. In 2020 she was promoted to Vice President and Global Head of Patient Centered Outcomes and Innovation at Sanofi. In this role she was instrumental in developing the Patient Informed Development & Health Value Translation department that expanded the team FTEs seven-fold and increased the budget ten-fold. Sanofi is now the only large pharmaceutical company with 100% of late- stage pre-clinical research and development staged programs, indications and clinical trials informed by patients. Dr. Taylor-Clark also served as a Senior Advisor to the Center for Health Policy, Research and Ethics and Assistant Professor in Health Administration and Policy at George Mason University, where she provided strategic guidance on the development and evaluation of patient and consumer engagement activities for a range of stakeholders, including: private and public payers, hospital and integrated health systems, business groups, and policy leaders. Her work at GMU led to the development of Accountable Health Communities (AHC) in Vermont, which served as an exemplar for Medicaid’s $157 million expansion of Section 1115 waivers for non-medical care services in 2015. She also served as the Director of Health Policy at the National Partnership for Women and Families, where her primary responsibilities were in providing strategic direction on a range of activities related to delivery system and payment reform, including: quality measurement, reduction of health disparities, patient and consumer engagement in patient-centered care delivery and the effective use of health information technology (HIT) to improve patient-reported outcomes measurement. From 2007-2011, Dr. Taylor-Clark led the Patient-Centeredness and Health Equity Por |
|
| 12:00 PM - 1:15 PM | Lunch and Networking in the Exhibit Hall | |
| 1:15 PM - 2:15 PM |
Didactic Breakout Sessions
These sessions offer traditional classroom-style learning. Faculty members impart information and best practices via structured presentation. The full list of Didactic Breakout Sessions is available in the full agenda. |
|
| 1:15 PM - 2:45 PM |
Workshop Sessions
MAPS workshops are dynamic forums in which to explore and discuss topics in-depth. Attendees benefit from an opportunity to share best practices across the industry. Sessions include interactive components, group activities, and discussions. The full list of workshops is available in the full agenda. |
|
| 2:15 PM - 3:00 PM |
Networking Break in Exhibit Hall
Take a break and recharge while enjoying time in our Exhibit Hall. Refreshments will be available. |
|
| 3:00 PM - 4:00 PM |
Didactic Breakout Sessions
These sessions offer traditional classroom-style learning. Faculty members impart information and best practices via structured presentation. The full list of Didactic Breakout Sessions is available in the full agenda. |
|
| 3:00 PM - 4:30 PM |
Workshop Sessions
MAPS workshops are dynamic forums in which to explore and discuss topics in-depth. Attendees benefit from an opportunity to share best practices across the industry. Sessions include interactive components, group activities, and discussions. The full list of workshops is available in the full agenda. |
|
| 4:00 PM - 5:00 PM |
Networking Break in Exhibit Hall
Take a break and recharge while enjoying time in our Exhibit Hall. Refreshments will be available. |
|
| 5:00 PM - 6:15 PM |
Expanding Medical Affairs into New Treatment Areas
In the session on Expanding Medical Affairs into New Treatment Areas, our panelists will share their experiences in driving innovation within new treatment areas. This will cover regulatory processes, clinical trials, product development, product launch, and post-market surveillance. Additionally, they will delve into the challenges faced during these processes and provide insights on overcoming them, ensuring a successful transition into new treatment areas. |
|
| 6:15 PM - 6:45 PM |
Parade to Offsite Reception
Join us for a 2nd Line Parade from the Hyatt Regency to Caesars Superdome. This is about a 10 minute walk. |
|
| 6:45 PM - 8:45 PM |
Offsite Reception at Caesars Superdome
Join us for a one in lifetime opportunity to network on the Superdome floor home to the New Orleans Saints! |
|
| Tuesday, March 25 | ||
| 8:00 AM - 9:00 AM |
Morning Networking in Exhibit Hall
Come network with exhibitors and fellow attendees while enjoying coffee. |
|
| 8:00 AM - 5:00 PM | Registration | |
| 10:00 AM - 10:30 AM |
Networking Break in Exhibit Hall
Take a break and recharge while enjoying time in our Exhibit Hall. Refreshments will be available. |
|
| 10:30 AM - 11:30 AM |
Didactic Breakout Sessions
These sessions offer traditional classroom-style learning. Faculty members impart information and best practices via structured presentation. The full list of Didactic Breakout Sessions is available in the full agenda. |
|
| 10:30 AM - 12:00 PM |
Workshop Sessions
MAPS workshops are dynamic forums in which to explore and discuss topics in-depth. Attendees benefit from an opportunity to share best practices across the industry. Sessions include interactive components, group activities, and discussions. The full list of workshops is available in the full agenda. |
|
| 11:30 AM - 1:00 PM | Lunch and Networking in the Exhibit Hall | |
| 1:00 PM - 2:00 PM |
Didactic Breakout Sessions
These sessions offer traditional classroom-style learning. Faculty members impart information and best practices via structured presentation. The full list of Didactic Breakout Sessions is available in the full agenda. |
|
| 1:00 PM - 2:30 PM |
Workshop Sessions
MAPS workshops are dynamic forums in which to explore and discuss topics in-depth. Attendees benefit from an opportunity to share best practices across the industry. Sessions include interactive components, group activities, and discussions. The full list of workshops is available in the full agenda. |
|
| 2:00 PM - 3:15 PM |
Networking Break in Exhibit Hall
Take a break and recharge while enjoying time in our Exhibit Hall. Refreshments will be available. |
|
| 3:15 PM - 5:00 PM |
MAPS Domain Sessions
Learn more about the MAPS Domains, how to get involved, and what the Domains will focus on in the next year and beyond. |
|
| Wednesday, March 26 | ||
| 8:00 AM - 9:00 AM |
Morning Networking in Exhibit Hall
Come network with exhibitors and fellow attendees while enjoying coffee. |
|
| 8:00 AM - 12:00 PM | Registration | |
| 9:00 AM - 10:30 AM |
Workshop Sessions
MAPS workshops are dynamic forums in which to explore and discuss topics in-depth. Attendees benefit from an opportunity to share best practices across the industry. Sessions include interactive components, group activities, and discussions. The full list of workshops is available in the full agenda. |
|
| 10:30 AM - 11:00 AM |
Networking Break in Exhibit Hall
Take a break and recharge while enjoying time in our Exhibit Hall. Refreshments will be available. |
|
| 11:00 AM - 12:00 PM |
Didactic Breakout Sessions
These sessions offer traditional classroom-style learning. Faculty members impart information and best practices via structured presentation. The full list of Didactic Breakout Sessions is available in the full agenda. |
|
| 12:15 PM - 1:30 PM |
Medical Affairs’ Role in Innovative Launch Success
Successful product launches are critical moments in drug development, determining whether innovations quickly reach patients or face delays. Success is measured not just by speed or sales but by how much the product benefits patient populations. With increasing launches and growing complexity due to competition, access challenges, and scientific advancements, Medical Affairs plays a key role in ensuring success. What should Medical Affairs know, learn, and master to meet these expectations? |
|
| 1:15 PM - 1:15 PM | Adjournment | |
*This item is not included with meeting registration and is available for an additional fee.
