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Agenda

Below is the agenda for 2025 MAPS EMEA Meeting. The Launch Excellence, and Leadership MasterClasses are available for an additional fee.

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Wednesday, May 14, 2025	Wednesday, May 14, 2025 9:00 AM - 10:00 AM BST	General Session: Fireside Chat with Amit Aggarwal Speaker(s): Vinicius Gomes de Lima, VP, Head of Global Medical Affairs, CSL VIFOR Amit Aggarwal, Executive Director Medical Affairs & Strategic Partnership, The Association of the British Pharmaceutical Industry Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	2025051409:0010:00 000	WED, MAY 14
Wednesday, May 14, 2025	Wednesday, May 14, 2025 10:30 AM - 11:30 AM BST	Harnessing the Power of Integrated Medical Communications: Why, What and How Playbook? Speaker(s): Brian Falcone, Strategic Business Unit Lead, MedThink SciCom Clare Baker, Senior Director, Head of Medical Excellence, Sobi Paolo Marchi, Sr. Director, Global Head of Medical Communications, UCB Integrated Scientific Comms Plan & Pubs Customer Engagement & Scientific Comms Didactic Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	2025051410:3011:30 000	WED, MAY 14	1AC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 22E0ED40-B284-EF11-8107-E02365054D38 3179B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 1:00 PM - 2:00 PM BST	Accelerating Differentiated Evidence Generation in Medical Affairs Speaker(s): Adrian Cassidy, Novartis Deven Chauhan, GSK Alex Turok, Principal, ZS Associates Integrated Evidence Plan Evidence Generation Didactic Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	2025051413:0014:00 000	WED, MAY 14	69EA38FE-B484-EF11-8107-E02365054D38 6F1FA0EB-B484-EF11-8107-E02365054D38 22E0ED40-B284-EF11-8107-E02365054D38 3479B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 10:30 AM - 10:35 AM BST	Welcome, Opening Remarks and Overview Speaker(s): Tamas Koncz, Chief Medical Officer, Pfizer I&I Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	2025051310:3010:35 000	TUE, MAY 13
Tuesday, May 13, 2025	Tuesday, May 13, 2025 10:35 AM - 11:20 AM BST	Opening General Assembly: Patient Impact on Medical Affairs Speaker(s): Gabriella Bedarida, MD PhD ABIM Certified, CMAO International Commercial Division, Pfizer Trishna Bharadia, Health Advocate & Patient Engagement Champion, n/a Felice Bombaci, Coordinatore Nazionale Gruppi AIL Pazienti, Associazione Italiana Rachel Monllor, Patient Advocate Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	2025051310:3511:20 000	TUE, MAY 13
Tuesday, May 13, 2025	Tuesday, May 13, 2025 5:30 PM - 7:30 PM BST	Tuesday Networking Reception Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	2025051317:3019:30 045	TUE, MAY 13
Wednesday, May 14, 2025	Wednesday, May 14, 2025 2:30 PM - 3:30 PM BST	Closing Keynote: Sonal Bhatia with Afternoon Tea Speaker(s): Sonal Bhatia, Founder and CEO, Ojas Vida Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	Location: Kensington Suite, Hilton London Metropole Room Level: West Wing Level 3	2025051414:3015:30 000	WED, MAY 14
Monday, May 12, 2025	Monday, May 12, 2025 3:00 PM - 5:00 PM BST	Speaker Ready Room Location: West Wing Meeting Room 2, Hilton London Metropole Room Level: West Wing Ground Floor	Location: West Wing Meeting Room 2, Hilton London Metropole Room Level: West Wing Ground Floor	2025051215:0017:00 000	MON, MAY 12
Tuesday, May 13, 2025	Tuesday, May 13, 2025 7:30 AM - 5:00 PM BST	Speaker Ready Room Location: West Wing Meeting Room 2, Hilton London Metropole Room Level: West Wing Ground Floor	Location: West Wing Meeting Room 2, Hilton London Metropole Room Level: West Wing Ground Floor	2025051307:3017:00 000	TUE, MAY 13
Wednesday, May 14, 2025	Wednesday, May 14, 2025 8:00 AM - 1:00 PM BST	Speaker Ready Room Location: West Wing Meeting Room 2, Hilton London Metropole Room Level: West Wing Ground Floor	Location: West Wing Meeting Room 2, Hilton London Metropole Room Level: West Wing Ground Floor	2025051408:0013:00 000	WED, MAY 14
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:45 PM - 5:30 PM BST	Medical Governance & Compliance: Getting it Right First Time – The Importance of Compliance, Governance and Risk Mitigation Speaker(s): Jessica Santos, Global Compliance & Quality Director, DPO, Oracle Health Jon Dixon, Regional Head of Medical Governance joshua vecht, Medical Affairs Operations and Governance Lead, Kyowa Kirin International Jenna Laybourne, Sr Dir. Regional Medical Governance Lead, Kyowa Kirin International Medical Governance & Compliance Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	2025051316:4517:30 000	TUE, MAY 13	711FA0EB-B484-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 1:00 PM - 2:30 PM BST	Patient-Driven Target Value Profile (TVP) Development Speaker(s): Isabelle Bocher-Pianka, Chief Patient Affairs Officer, former Ipsen Oleks Gorbenko, Global Patient Centricity Director, Ipsen Biopharm Dawn Lobban, Managing Partner & Co-Founder, Amica Scientific Target Product Profile Creation & Usage Scientific & Technical Knowledge Workshop Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	2025051413:0014:30 000	WED, MAY 14	D1BDD309-B584-EF11-8107-E02365054D38 701FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3579B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:30 AM - 1:00 PM BST	Partnering with Compliance to Mitigate Risks in Medical Affairs / Commercial Interactions Speaker(s): Jessica Santos, Global Compliance & Quality Director, DPO, Oracle Health William Mwiti, Global Medical Risk Director, GSK Jon Dixon, Regional Head of Medical Governance Medical/Commercial Interface Medical Governance & Compliance Workshop Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	2025051311:3013:00 000	TUE, MAY 13	20C7C011-B584-EF11-8107-E02365054D38 711FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3579B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 2:00 PM - 3:30 PM BST	The Vital Role of Medical Affairs in Activating Health Equity Speaker(s): Elizabeth Hampson, Partner, Deloitte Angela Williams, HEOR Lead, Kyowa Kirin International Ayobami Olojo, Senior Medical Information Manager, Astrazeneca Pharmaceutical Health Equity Evidence Generation Workshop Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	2025051314:0015:30 000	TUE, MAY 13	6DEA38FE-B484-EF11-8107-E02365054D38 6F1FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3479B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 10:30 AM - 12:00 PM BST	The Critical Role of Medical Affairs in Health Technology Assessment Reviews Speaker(s): Prasun Subedi, Access Srategy Team Lead, Pfizer Eddie Power, Principal, Pharmaceutical Consultant Global Payer & Reimbursement Models Business Knowledge Workshop Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 3, Hilton London Metropole Room Level: East Wing, Level -2	2025051410:3012:00 000	WED, MAY 14	63EA38FE-B484-EF11-8107-E02365054D38 6E1FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:45 PM - 5:30 PM BST	Evidence Generation Domain Evidence Generation Year in Review: Program Highlights, Updates, and Strategic Discussion Speaker(s): Judith Nelissen, VP, Head Global Value Evidence, Astellas Angela Williams, HEOR Lead, Kyowa Kirin International Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	2025051316:4517:30 000	TUE, MAY 13
Monday, May 12, 2025	Monday, May 12, 2025 9:00 AM - 5:00 PM BST	*Launch Excellence MasterClass SOLD OUT**** Speaker(s): Judith Nelissen, VP, Head Global Value Evidence, Astellas Ludovic Hacopian, Founding Partner & Executive Coach, The Shaker Company Natasha Hansjee, Integrated Medical Engagement Catalyst, Roche Drew Macgregor, VP, Global Head of External Medical Services, Bayer Dawn Lobban, Managing Partner & Co-Founder, Amica Scientific Olivia Karger, Medical Head DACH Cluster, Kyowa Kirin Richard Edwards, Founder & Managing Director, The 100th Monkey Gaurav Sanganee, Managing Director & Founder, Closing Delta Christine Grew, Associate, The 100th Monkey Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	2025051209:0017:00 035	MON, MAY 12
Tuesday, May 13, 2025	Tuesday, May 13, 2025 8:00 AM - 10:00 AM BST	*Launch Excellence MasterClass SOLD OUT**** Speaker(s): Judith Nelissen, VP, Head Global Value Evidence, Astellas Ludovic Hacopian, Founding Partner & Executive Coach, The Shaker Company Natasha Hansjee, Integrated Medical Engagement Catalyst, Roche Drew Macgregor, VP, Global Head of External Medical Services, Bayer Dawn Lobban, Managing Partner & Co-Founder, Amica Scientific Olivia Karger, Medical Head DACH Cluster, Kyowa Kirin Richard Edwards, Founder & Managing Director, The 100th Monkey Gaurav Sanganee, Managing Director & Founder, Closing Delta Christine Grew, Associate, The 100th Monkey Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	2025051308:0010:00 035	TUE, MAY 13
Tuesday, May 13, 2025	Tuesday, May 13, 2025 2:00 PM - 3:30 PM BST	Breaking Cross-industry Silos: Revolutionizing Pharma’s Customer Engagement Speaker(s): Michelle Bridenbaker, Global Medical Information Lead, Recordati Andreas Gerloff, Director Medical Excellence Operations, Daiichi Sankyo Europe GmbH Ben Gallarda, EPG Health External Scientific Engagement Customer Engagement & Scientific Comms Workshop Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	2025051314:0015:30 000	TUE, MAY 13	1DC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3179B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:30 AM - 1:00 PM BST	Deciphering the Good from the Bad: An Escape Room Journey through Critical Literature Evaluation Speaker(s): Ashton Harper, Head of Medical Affairs, Roche Diagnostics Ltd. Tony Walia, Medical Information and Operations Advisor, Abbvie Critical Evaluation of Literature Scientific & Technical Knowledge Workshop Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	2025051311:3013:00 000	TUE, MAY 13	D4BDD309-B584-EF11-8107-E02365054D38 701FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3579B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 1:00 PM - 2:30 PM BST	Implementation of AI in the Real World: Cultivating Collaboration for Success Speaker(s): Stephen Wilson, Head of Learning, Digital Services and Technology Strategy, AMICULUM Loucif Ouyahia, Global Head of Digital Healthcare, Medical Affairs, Jazz Pharmaceuticals Hok Pang, Senior Director, WW Medical Markets Lead (Europe), WW Medical Haematology, BMS Digital Trends & Opportunities Customer Engagement & Scientific Comms Workshop Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	2025051413:0014:30 000	WED, MAY 14	1FC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3779B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 10:30 AM - 12:00 PM BST	A Paradigm Shift in Coaching Insights Generation and Implementation Speaker(s): Jeff Buchanan, SVP, Customer Experience and Head of EU+, Acceleration Point Limited Christine Vaupel, Global Director, Medical Society Partnerships and Congresses, Novartis Insights Strategy Workshop Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 1-4, Hilton London Metropole Room Level: East Wing, Level 1	2025051410:3012:00 000	WED, MAY 14	16BF28F8-B484-EF11-8107-E02365054D38 6D1FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3679B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:45 PM - 5:30 PM BST	Leadership & Management: Unleashing Medical Affairs Potential: The New Era of Leadership Speaker(s): Deborah Braccia, SVP, Head of Global Medical Affairs Excellence, Kyowa Kirin Matthew John Rice, Learning Architect Director, MSD Leadership and Management Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	2025051316:4517:30 000	TUE, MAY 13	731FA0EB-B484-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 1:00 PM - 2:30 PM BST	Global to Local: Making a Launch Plan Work For You Speaker(s): Arron Mungul, CEO & Founder, Apogee Life Sciences Aurelie Duces, Medical Strategy, Operations and Governance Lead, Bristol Myers Squibb Faisal Mehmud, Chief Medical Offier, Medicus Pharma, Ltd Launch Excellence Strategy Workshop Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	2025051413:0014:30 000	WED, MAY 14	18BF28F8-B484-EF11-8107-E02365054D38 6D1FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 2:00 PM - 3:30 PM BST	Demonstrating Impact: Building an Outcome Driven Medical Affairs Impact Model in MedTech Speaker(s): Becky Whiteman, Associate Medical Director, Baxter Healthcare Corporation Christine Brand, Medical Director, GE Healthcare Ramona Galantonu, Director Medical Strategy, Veeva Systems Value & Impact Strategy Workshop Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	2025051314:0015:30 000	TUE, MAY 13	1ABF28F8-B484-EF11-8107-E02365054D38 6D1FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:30 AM - 1:00 PM BST	Optimizing Integration of Acquisition Products into Your Portfolio: Strategies for Success Speaker(s): Rachel Hatfield Monica De Abadal, VP, Head of Medical Affairs, CSL Behring Corporate Strategies & Alliances Business Knowledge Workshop Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	2025051311:3013:00 000	TUE, MAY 13	64EA38FE-B484-EF11-8107-E02365054D38 6E1FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 10:30 AM - 12:00 PM BST	Evidence Planning in MedTech: Blazing a Trail to Strategic & Operational Success Speaker(s): Joao Dias, Medical Affairs Lead Andrea Belancic, Medical Officer, MRI, Siemens Healthineers Ricky Sharma, VP, Clinical Affairs, Vairan Integrated Evidence Plan Evidence Generation Workshop Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 10-11, Hilton London Metropole Room Level: East Wing, Level 1	2025051410:3012:00 000	WED, MAY 14	8E0CBD7C-9682-EF11-8107-E02365054D38 69EA38FE-B484-EF11-8107-E02365054D38 6F1FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3479B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 8:00 AM - 4:30 PM BST	Luggage Storage General Location: Tyburn Kitchen and Bar, Hilton London Metropole Room Level: Ground Floor	Location: Tyburn Kitchen and Bar, Hilton London Metropole Room Level: Ground Floor	2025051408:0016:30 000	WED, MAY 14	FEAF6929-F40B-F011-8109-89D6F48D9B9D
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:45 PM - 5:30 PM BST	Scientific & Technical Knowledge: The Year in Review and the Years to Come in Scientific and Technological Knowledge for Medical Affairs Professionals Speaker(s): Gustavo Kesselring, Senior Advisor for Professional Development, MAPS Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	2025051316:4517:30 000	TUE, MAY 13
Wednesday, May 14, 2025	Wednesday, May 14, 2025 1:00 PM - 2:30 PM BST	They said What?!? Responding to Mis-/Disinformation Speaker(s): Michelle Bridenbaker, Global Medical Information Lead, Recordati Jurgen Bentz, Sr. Director, Global Head of Medical Information and Patient Support, UCB Medical Information Customer Engagement & Scientific Comms Workshop Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	2025051413:0014:30 000	WED, MAY 14	1CC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 2:00 PM - 3:30 PM BST	How to Truly Hear the Patient Voice, React to it and Communicate with it Speaker(s): Grant Feller, Managing Director, EveryRung Robert Mitchell-Thain, Mr, PBC Foundation Stuart Kendrick, Vice President Global Medical Affairs and Hepatologist, GSK plc Patient Centricity Customer Engagement & Scientific Comms Workshop Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	2025051314:0015:30 000	TUE, MAY 13	1EC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 10:30 AM - 12:00 PM BST	Thriving in Times of Transformation: Effective Leadership Practices for Supporting Teams in the Rapidly Evolving Landscape of Medical Affairs Speaker(s): Matthew McLoughlin, CEO, Synetic Life Sciences Deborah Braccia, SVP, Head of Global Medical Affairs Excellence, Kyowa Kirin Matthew John Rice, Learning Architect Director, MSD Leadership Models Leadership and Management Workshop Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	2025051410:3012:00 000	WED, MAY 14	2B79B226-B584-EF11-8107-E02365054D38 731FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3379B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:30 AM - 1:00 PM BST	From Intent to Impact – A Path to Realizing Omnichannel Transformation in Medical Affairs to Ultimately Drive Patient Outcomes Speaker(s): Sebastian Walpen, Head of Global Field Medical Excellence & Medical Communications, CSL Vifor Natasha Hansjee, F. Hoffmann-La Roche Ltd Jones Jaick, Associate Principal, ZS Associates Integrated Scientific Comms Plan & Pubs Customer Engagement & Scientific Comms Workshop Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	Location: GMT Suite 1+2, Hilton London Metropole Room Level: East Wing, Level -2	2025051311:3013:00 000	TUE, MAY 13	1AC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38
Monday, May 12, 2025	Monday, May 12, 2025 8:00 AM - 7:00 PM BST	Registration Location: West Wing Foyer, Hilton London Metropole Room Level: West Wing Ground Floor	Location: West Wing Foyer, Hilton London Metropole Room Level: West Wing Ground Floor	2025051208:0019:00 000	MON, MAY 12
Tuesday, May 13, 2025	Tuesday, May 13, 2025 7:30 AM - 5:00 PM BST	Registration Location: West Wing Foyer, Hilton London Metropole Room Level: West Wing Ground Floor	Location: West Wing Foyer, Hilton London Metropole Room Level: West Wing Ground Floor	2025051307:3017:00 000	TUE, MAY 13
Wednesday, May 14, 2025	Wednesday, May 14, 2025 8:00 AM - 3:00 PM BST	Registration Location: West Wing Foyer, Hilton London Metropole Room Level: West Wing Ground Floor	Location: West Wing Foyer, Hilton London Metropole Room Level: West Wing Ground Floor	2025051408:0015:00 000	WED, MAY 14
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:45 PM - 5:30 PM BST	Strategy Domain: Shape the Future with Us: Join the Strategy Domain Adventure Speaker(s): David Kelaher, Senior Director Medical Affairs, IQVIA Arron Mungul, CEO & Founder, Apogee Life Sciences Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	2025051316:4517:30 000	TUE, MAY 13
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:30 AM - 12:30 PM BST	Conquering How to Measure the Impact of Medical Affairs…Finally Speaker(s): Bora Erdemil Paul Rowe, Senior Vice President, Head of Medical, Sanofi Specialty Care, Sanofi Evelyne Vanvlasselaer, Boehringer-Ingelheim Value & Impact Strategy Didactic Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	2025051311:3012:30 000	TUE, MAY 13	1ABF28F8-B484-EF11-8107-E02365054D38 6D1FA0EB-B484-EF11-8107-E02365054D38 22E0ED40-B284-EF11-8107-E02365054D38 3579B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 2:00 PM - 3:00 PM BST	What Questions are HCPs Asking About Your Medicines, and Do Your SRDs Answer Them? Speaker(s): Sebastian. Rodriguez, Director, Medical Information ACE/ MILE Digital Lead, Gilead/MILE - Medical Information Leaders in Europe Helen Surrey, EMEA Escalation Expert, MILE - Medical Information Leaders in Europe Ian Hamilton, Solutions Director, Datapharm Medical Information Customer Engagement & Scientific Comms Didactic Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	2025051314:0015:00 000	TUE, MAY 13	1CC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 22E0ED40-B284-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:00 PM - 4:30 PM BST	Meet the MAPS Domains Speaker(s): Jon Dixon, Regional Head of Medical Governance Brian Falcone, Strategic Business Unit Lead, MedThink SciCom Gustavo Kesselring, Senior Advisor for Professional Development, MAPS Charlotte Kremer, Principal, Gramercy Life Sciences Arron Mungul, CEO & Founder, Apogee Life Sciences Matthew John Rice, Learning Architect Director, MSD Joris Van Vugt, Senior Medical Director, Viatris Angela Williams, HEOR Lead, Kyowa Kirin International Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	Location: Admiral Suite 1, Hilton London Metropole Room Level: East Wing, Level -3	2025051316:0016:30 000	TUE, MAY 13
Monday, May 12, 2025	Monday, May 12, 2025 6:00 PM - 8:00 PM BST	Opening Network Reception in Exhibit Hall Speaker(s): Tamas Koncz, Chief Medical Officer, Pfizer I&I Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	2025051218:0020:00 041	MON, MAY 12
Tuesday, May 13, 2025	Tuesday, May 13, 2025 9:00 AM - 10:30 AM BST	Morning Tea and Networking in Exhibit Hall Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	2025051309:0010:30 000	TUE, MAY 13
Wednesday, May 14, 2025	Wednesday, May 14, 2025 10:00 AM - 10:30 AM BST	Morning Tea and Networking in Exhibit Hall Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	2025051410:0010:30 000	WED, MAY 14
Tuesday, May 13, 2025	Tuesday, May 13, 2025 12:30 PM - 2:00 PM BST	Lunch Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	2025051312:3014:00 000	TUE, MAY 13
Wednesday, May 14, 2025	Wednesday, May 14, 2025 11:30 AM - 1:00 PM BST	Lunch Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	2025051411:3013:00 000	WED, MAY 14
Tuesday, May 13, 2025	Tuesday, May 13, 2025 3:00 PM - 4:00 PM BST	Afternoon Break in Exhibit Hall Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	Location: Richmond Suite (Exhibit Hall), Hilton London Metropole Room Level: West Wing Level 1	2025051315:0016:00 000	TUE, MAY 13
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:30 AM - 12:30 PM BST	Leveraging Patient-Finding Algorithms to Bridge Evidence Gaps Using Real-World Data for Post-Launch Evidence Generation Requirements Speaker(s): Judith Nelissen, VP, Head Global Value Evidence, Astellas Jetty Overbeek, Head of PHARMO Research, PD Groep, PHARMO Research Meena Venkatachalam, Global Head of RWE Consulting, Lumanity RWE & HEOR Evidence Generation Didactic Location: Admiral Suite 2, Hilton London Metropole Room Level: East Wing, Level -3	Location: Admiral Suite 2, Hilton London Metropole Room Level: East Wing, Level -3	2025051311:3012:30 000	TUE, MAY 13	6CEA38FE-B484-EF11-8107-E02365054D38 6F1FA0EB-B484-EF11-8107-E02365054D38 22E0ED40-B284-EF11-8107-E02365054D38 3279B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 2:00 PM - 3:30 PM BST	Medical Science Liaison Compliance Essentials: A Workshop for Success Speaker(s): Mary Winkels, Director, Global Medical Affairs Training, Vertex joshua vecht, Medical Affairs Operations and Governance Lead, Kyowa Kirin International Medical/Commercial Interface Medical Governance & Compliance Workshop Location: Admiral Suite 2, Hilton London Metropole Room Level: East Wing, Level -3	Location: Admiral Suite 2, Hilton London Metropole Room Level: East Wing, Level -3	2025051314:0015:30 000	TUE, MAY 13	20C7C011-B584-EF11-8107-E02365054D38 711FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3679B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:45 PM - 5:30 PM BST	Customer Engagement & Scientific Communications Domain Session: Engaging and Communicating with Our Stakeholders Speaker(s): Brian Falcone, Strategic Business Unit Lead, MedThink SciCom Customer Engagement & Scientific Comms Location: Admiral Suite 2, Hilton London Metropole Room Level: East Wing, Level -3	Location: Admiral Suite 2, Hilton London Metropole Room Level: East Wing, Level -3	2025051316:4517:30 000	TUE, MAY 13	721FA0EB-B484-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 3:00 PM - 3:30 PM BST	Mentor Mentee Meetup General Location: Hybrid Meeting Room 3, Hilton London Metropole Room Level: East Wing, Ground Floor	Location: Hybrid Meeting Room 3, Hilton London Metropole Room Level: East Wing, Ground Floor	2025051315:0015:30 000	TUE, MAY 13	FEAF6929-F40B-F011-8109-89D6F48D9B9D
Tuesday, May 13, 2025	Tuesday, May 13, 2025 2:00 PM - 3:30 PM BST	A Dose of Inspiration: The Power of Purpose in Medical Affairs Speaker(s): Jill Donahue, Author, Excellerate Karin Otter, Senior Medical Director, Medical Affairs, EUCAN, BioMarin Jeremy Morgan, Kyowa Kirin Leading in Crisis Leadership and Management Workshop Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	2025051314:0015:30 000	TUE, MAY 13	3079B226-B584-EF11-8107-E02365054D38 731FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3579B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 1:00 PM - 2:30 PM BST	Walking the Line: How can Medical Compliantly Deliver a Successful Product Launch? Speaker(s): Sue Jameson, CEO and Medical Signatory, Alchemist consulting limited Wendy Clarke, Medical Director UK & Ireland, Merz Pharma UK Ian Brown, Senior Medical Director (EMEA), Eisai Medical/Commercial Interface Medical Governance & Compliance Workshop Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	2025051413:0014:30 000	WED, MAY 14	20C7C011-B584-EF11-8107-E02365054D38 711FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3779B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:30 AM - 1:00 PM BST	Achieving the Gold Standard in Field Medical Effectiveness And Measuring 360° Impact Speaker(s): Robin Winter-Sperry, Field Medical Excellence, Global Oncology / International Lead, Pfizer Dan Manning, Vice President, Viridian Therapeutics Shauna Aherne, President, Inizio Medical External Scientific Engagement Customer Engagement & Scientific Comms Workshop Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	2025051311:3013:00 000	TUE, MAY 13	8D0CBD7C-9682-EF11-8107-E02365054D38 1DC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3679B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Wednesday, May 14, 2025	Wednesday, May 14, 2025 10:30 AM - 12:00 PM BST	The Digital Ready MSL: Key Skills to Master Speaker(s): Scott Thompson, CEO, Acceleration Point Anna Rathmell-Davey, Director L&D Med Affairs, Gilead Sciences Digital Trends & Opportunities Customer Engagement & Scientific Comms Workshop Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	2025051410:3012:00 000	WED, MAY 14	1FC5BC1D-B584-EF11-8107-E02365054D38 721FA0EB-B484-EF11-8107-E02365054D38 21E0ED40-B284-EF11-8107-E02365054D38 3379B226-B584-EF11-8107-E02365054D38 D5FF8F3F-B584-EF11-8107-E02365054D38 D6FF8F3F-B584-EF11-8107-E02365054D38 D7FF8F3F-B584-EF11-8107-E02365054D38 42F29D4D-B584-EF11-8107-E02365054D38 43F29D4D-B584-EF11-8107-E02365054D38
Tuesday, May 13, 2025	Tuesday, May 13, 2025 4:45 PM - 5:30 PM BST	Business Knowledge Domain Session: Business Simulation Workshop Speaker(s): Natasha Hansjee, Integrated Medical Engagement Catalyst, Roche Joris Van Vugt, Senior Medical Director, Viatris Business Knowledge Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	2025051316:4517:30 000	TUE, MAY 13	6E1FA0EB-B484-EF11-8107-E02365054D38
Monday, May 12, 2025	Monday, May 12, 2025 9:00 AM - 5:00 PM BST	*Leadership MasterClass Speaker(s): Michelle Bridenbaker, Global Medical Information Lead, Recordati Andreas Gerloff, Director Medical Excellence Operations, Daiichi Sankyo Europe GmbH Heidi Lucchi, Medical Organizational Change Management Director, Pfizer Michelle Tina Warner, Co-Founder & Director, The Patient Project Mark Bools, Learning Content Strategist and Facilitator, Amplity Suzanna Lawrence, Founder SLA Ltd, Amplity Julien Textoris, Vice President, EME Medical Affairs, bioMérieux Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	2025051209:0017:00 032	MON, MAY 12
Tuesday, May 13, 2025	Tuesday, May 13, 2025 8:00 AM - 10:00 AM BST	*Leadership MasterClass Speaker(s): Michelle Bridenbaker, Global Medical Information Lead, Recordati Andreas Gerloff, Director Medical Excellence Operations, Daiichi Sankyo Europe GmbH Heidi Lucchi, Medical Organizational Change Management Director, Pfizer Michelle Tina Warner, Co-Founder & Director, The Patient Project Mark Bools, Learning Content Strategist and Facilitator, Amplity Suzanna Lawrence, Founder SLA Ltd, Amplity Julien Textoris, Vice President, EME Medical Affairs, bioMérieux Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	Location: Mezzanine 5-7, Hilton London Metropole Room Level: East Wing, Level 1	2025051308:0010:00 032	TUE, MAY 13
Tuesday, May 13, 2025	Tuesday, May 13, 2025 11:20 AM - 11:30 AM BST	Transition to Breakouts Location:	Location:	2025051311:2011:30 000	TUE, MAY 13
Wednesday, May 14, 2025	Wednesday, May 14, 2025 3:30 PM - 3:30 PM BST	Adjournment Location:	Location:	2025051415:3015:30 000	WED, MAY 14