|Paula Roberts - Executive Vice President, Marketing and Communications|
Paula Roberts is an award-winning not-for-profit marketer, who has led transformational communication campaigns for some of the largest charities in Canada. She is the Executive Vice President, Marketing and Communications at the Canadian Cancer Society (CCS), the largest national charitable funder of cancer research and Canada’s leading provider of cancer information and support services. Paula is also CEO and co-founder of HALO Brand Leadership, a consultancy dedicated to providing strategic counsel to not-for-profit organizations, as well as for-profit organizations committed to corporate citizenship and social responsibility.
Paula holds two degrees in communications from the University of Oklahoma and is a graduate of the Rotman School of Business Directors Education Program where she was the first ever female valedictorian. She has served as a director on several public and private boards, including serving as Vice Chair of the Women's Philanthropic Institute at the Indiana University-Purdue's Lilly School of Philanthropy.
Classes for Paula Roberts
|Monday, June 10|
|Session Title||Speaker(s)||Room||Venue||Track||Career Level||FORMAT|
|3:00 PM - 4:00 PM|
|Transforming the conversation: Communication and organizational change||
||Reputation||Strategic adviser||Traditional Breakout (1 Hour)|